Marketing Associate (Social Media Content)

Location: Gurgaon (In-office)
Experience: 1-2 Years
(Not reviewing application above 2 years of experience)
Reporting to: Lead – Brand Communications & Design
About Winpe
Winpe (winpeforum.com) is a pioneering not-for-profit platform that accelerates gender diversity across India's PE-VC ecosystem. We partner with industry-leading firms to convert intent into action — creating resources, networks, and pathways for women as investors and entrepreneurs.
Our Content Style:
Winpe does not do surface-level content. Everything we publish is thoughtful, research-informed, and industry-relevant — designed to add real value to a senior professional audience in PE, VC, and entrepreneurship. We emphasise depth and relevance. If you thrive on making complicated things clear and giving a serious audience something worth reading, this is an amazing opportunity for you.
This role sits at the intersection of social media, AI-led creativity, design thinking, and content strategy — perfect for someone who enjoys building new-age, high-impact digital communication.
Role & responsibilities
Develop and implement a comprehensive social media strategy for all platforms (LinkedIn, Instagram, Facebook, YouTube, X, etc
Prepare content calendars in line with the agreed strategy
Ideate, draft, edit and post engaging SM posts, articles, and short-format videos in keeping with the strategy and calendar
Research industry trends, competitor content, and audience behaviour to generate fresh ideas that make Winpe stand out in any social media feed
Execute social media campaigns as and when required
Track performance across platforms (Meta Insights, LinkedIn Analytics, YouTube Studio) and act on what the data tells you
Grow reach, followers, and engagement across all platforms
Assist with presentations, banners, brochures, and marketing collaterals (as per requirement)
Preferred candidate profile
Detail-obsessed: notices when a font or caption/copy is off before anyone else does
Hand on with Canva and Adobe Suite for social assets, carousels, and templates
Comfortable with AI writing/research tools and AI video/reel tools (Claude, ChatGPT, Perplexity, HeyGen, InVideo, Pictory, Opus Clip, Descript etc.) for ideation, scripting, and efficient content creation
Nuanced understanding of the latest social media trends
Proactive, ownership-driven, and deadline-serious
Qualifications
1-2 years in social media, content, or marketing communications, ideally with real ownership of a page or brand's growth
Proven expertise in LinkedIn Thought Leadership campaigns and Instagram/Youtube growth strategies
Strong skills in content strategy, calendarization, and shortformat video editing
Proficiency in social media management tools and familiarity with analytics tools
Why Winpe
You'll work closely with senior industry leaders, have your content seen by a high-calibre audience, and own real work from day one not assist from the sidelines. Plus, you’ll be able to contribute in our mission to bring gender balance in private equity and venture industry.
Email us your CV and portfolio at ayushi.vedwan@winpeforum.com. Applications without a portfolio will not be reviewed.

Work arrangement
No