Business Development Executive

About ROAS Digital
ROAS Digital is a performance-driven digital marketing agency helping businesses grow through paid media, SEO, analytics, creative services, website development, and conversion-focused marketing strategies. We work with clients across the US and India, with a strong focus on delivering measurable business outcomes.
We are looking for a proactive and results-oriented Business Development Executive to help expand our client base across the US and Indian markets.
Role Overview
The Business Development Executive will be responsible for identifying, approaching, nurturing, and closing new business opportunities, primarily with small and medium-sized businesses in the US and India.
This is a hands-on outbound sales role involving LinkedIn outreach, cold email campaigns, cold calling, discovery calls, proposal presentations, follow-ups, negotiations, and deal closures. You will work closely with the Founder to refine our sales strategy, improve positioning, and build a predictable pipeline of qualified opportunities.
Key Responsibilities
Identify and research potential SMB clients across the US and Indian markets.
Build targeted prospect lists based on industry, company size, geography, decision-maker profile, and service requirements.
Conduct personalized LinkedIn outreach to founders, business owners, marketing heads, and other decision-makers.
Plan and execute outbound email campaigns, including writing cold emails, follow-up sequences, and personalized pitches.
Make cold calls and confidently introduce ROAS Digital’s services to prospective clients.
Qualify leads based on their business needs, marketing challenges, budgets, timelines, and decision-making authority.
Conduct discovery calls to understand the prospect’s goals, pain points, current marketing activities, and growth opportunities.
Present ROAS Digital’s capabilities and recommend suitable digital marketing solutions.
Prepare customized proposals, pitch decks, quotations, scopes of work, and commercial agreements.
Manage the complete sales process—from initial outreach and qualification to negotiation and deal closure.
Maintain consistent follow-ups with prospects and move opportunities through the sales pipeline.
Work closely with the Founder on strategic accounts, important pitches, pricing, and negotiations.
Coordinate with the paid media, SEO, analytics, creative, and development teams to create accurate and effective proposals.
Maintain complete and updated records of leads, conversations, follow-ups, proposals, and deal stages in the CRM.
Build and manage a healthy pipeline of qualified opportunities across both markets.
Track outreach performance, meetings booked, proposals submitted, conversion rates, revenue generated, and other sales KPIs.
Share weekly pipeline updates, challenges, learnings, and action plans with the Founder.
Monitor market trends, competitors, and potential industry segments for business development opportunities.
Support partnerships, referrals, networking, and other growth initiatives when required.
Required Experience
2–5 years of experience in business development, outbound sales, or B2B client acquisition.
Proven experience selling services to SMBs in the US and/or Indian markets.
Experience working in a digital marketing agency, advertising agency, SaaS company, IT services company, or similar B2B service environment is strongly preferred.
Demonstrated experience generating leads through LinkedIn, cold email outreach, and cold calling.
Experience conducting discovery calls, presenting solutions, handling objections, negotiating commercials, and closing deals.
Familiarity with longer B2B sales cycles and managing multiple prospects simultaneously.
Experience communicating with business owners, founders, marketing leaders, and senior decision-makers.
A track record of meeting or exceeding lead-generation and revenue targets.
Key Skills
LinkedIn prospecting and personalized outreach
Cold email strategy and outbound email campaigns
Cold calling and appointment setting
Lead research and prospect-list building
Discovery calls and lead qualification
Consultative and solution-based selling
Sales presentations and pitching
Proposal preparation and follow-ups
Objection handling and negotiation
Deal closure and commercial discussions
CRM and pipeline management
Strong written and verbal English communication
Relationship building and stakeholder management
Ability to understand digital marketing services and explain their business value
Self-motivation, ownership, and consistent follow-through
Tools and Platforms
Experience with the following types of tools would be advantageous:
LinkedIn Sales Navigator
Apollo.io or similar prospecting platforms
Cold email and email sequencing tools
HubSpot, Zoho, Pipedrive, Salesforce, or similar CRM platforms
Google Workspace and Microsoft Office
Proposal and presentation tools
Sales reporting and pipeline-management systems
Performance Expectations
The successful candidate will be expected to:
Build a consistent pipeline of qualified opportunities.
Book relevant meetings with business owners and decision-makers.
Maintain disciplined and timely follow-ups.
Submit high-quality, customized proposals.
Progress qualified leads through the sales funnel.
Meet agreed monthly and quarterly new-business targets.
Contribute directly to client acquisition and revenue growth in the US and India.
What We Are Looking For
We are looking for someone who is confident, persistent, commercially aware, and comfortable taking ownership of the complete sales cycle. The ideal candidate should be able to create opportunities independently instead of depending only on inbound leads.
You should be comfortable speaking with international prospects, understanding their business challenges, presenting customized solutions, and asking for the business. Since the role will target US clients, flexibility to attend calls during overlapping US business hours will be required.
Why Join ROAS Digital?
Work directly with the Founder and contribute to the company’s growth strategy.
Take ownership of business development across two important markets.
Sell a broad portfolio of high-value digital marketing and growth services.
Collaborate with experienced specialists across paid media, SEO, analytics, creative, and web development.
Gain exposure to international clients and diverse industries.
Grow into a senior business development, sales leadership, or market expansion role based on performance.
How to Apply
Please share your updated resume along with a short note covering:
Your experience selling to SMBs in the US or India
The outreach channels and tools you have used
Your monthly or quarterly sales targets
Examples of meetings, proposals, or revenue generated through outbound sales
Your experience closing digital marketing, agency, SaaS, or B2B service deals

Work arrangement
No