Social Media & Ads Specialist

Company Description:
Make My Website Pty Ltd is a digital agency that focuses on redefining digitalisation and building engaging web experiences for clients. The company is committed to empowering local businesses across Australia by creating meaningful, results-driven solutions that help them excel in their fields. Make My Website values innovation and creativity, consistently adopting new practices to deliver high-quality outcomes. The team takes pride in strong, long-term client relationships and a collaborative approach to achieving digital success.
Role Description:
This is a full-time, on-site Social Media & Ads Specialist role based remotely. The specialist will plan, create, and manage social media campaigns across multiple platforms, ensuring brand consistency and audience engagement. Daily tasks include developing social media content calendars, producing copy and visual briefs, monitoring performance metrics, and optimising campaigns for reach and conversions. The role involves managing paid social and digital ads, conducting A/B tests, reporting on campaign performance, and collaborating with designers, developers, and account managers to align social and advertising efforts with broader marketing goals. The specialist will also engage with online communities, respond to comments and messages, and stay up to date with platform trends and best practices.
Qualifications:
Strong skills in Social Media Marketing and Digital Marketing, with experience running paid and organic campaigns.
Proficiency in Social Media Content Creation, including writing compelling copy and briefing or coordinating visual assets.
Solid foundation in Marketing principles, including audience targeting, campaign planning, and performance analysis.
Excellent Communication skills, both written and verbal, with the ability to collaborate effectively across teams and engage online communities.
Experience using social media and ads management tools (e.g., Meta Business Suite, LinkedIn Campaign Manager, Google Ads) and analytics platforms.
Ability to interpret data, prepare concise performance reports, and make informed recommendations for optimisation.
Organisational and time-management skills, with the ability to handle multiple campaigns and meet deadlines in a fast-paced environment.
Relevant qualification in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
Prior agency or multi-client experience in social media and digital advertising is highly regarded.

Work arrangement
No