Brand Strategist

Company Description Simandhar Education is a finance and accounting education company built at the intersection of AI, innovation, and global finance learning. In collaboration with Becker Professional Education, Simandhar delivers globally benchmarked CPA, CMA, ACCA, EA, and AI-focused programs with strong outcomes in India, including high pass rates and thousands of successful global placements. The organization works closely with over 500 corporate partners, including Big 4 firms, MNCs, and global companies, supported by a dedicated team focused on student success. Guided by a Board of Advisors that includes CFOs and leaders from major organizations and NASBA, Simandhar integrates real industry insight into its programs. Through initiatives like the CAAP program and proprietary AI tools, the company prepares finance professionals to become AI-ready leaders in an evolving global economy.
Role Description This is a full-time, on-site Brand Strategist role based in Hyderabad. The Brand Strategist will develop and refine Simandhar Education’s brand positioning across digital, offline, and partner channels, ensuring consistency with the company’s mission and growth objectives. Day-to-day responsibilities include conducting market and competitor research, defining target audience segments, and creating brand narratives and messaging that resonate with learners, corporate partners, and industry stakeholders. The role involves collaborating with marketing, product, sales, and academic teams to translate brand strategy into campaigns, content, and student-facing experiences, as well as monitoring brand performance and perception. The Brand Strategist will also support leadership in building thought leadership initiatives, strengthening the brand’s presence in global finance and AI-driven education.
Qualifications
Ability to develop and implement Brand Strategy and Brand Development initiatives aligned with business goals.
Experience in Branding and Brand Management, including maintaining consistent visual and verbal identity across channels.
Strong Communication skills, with the capacity to craft clear, compelling narratives for diverse audiences.
Background in marketing, business, communications, or a related field; bachelor’s degree preferred.
Experience in education, edtech, finance, or professional training sectors is an advantage.
Proficiency in market research, audience segmentation, and data-driven decision-making.
Ability to work collaboratively with cross-functional teams and manage multiple projects in a fast-paced environment.
Strong analytical, organizational, and stakeholder management skills; familiarity with digital marketing and brand analytics tools is beneficial.

Work arrangement
No