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Role Overview
We are looking for a Performance Marketing Manager to lead customer acquisition and drive profitable revenue growth across paid digital channels. The ideal candidate will combine strategic thinking with hands-on execution, while managing teams and agency partners to scale our D2C business.
Key Responsibilities.
Own the end-to-end customer acquisition strategy across Meta and Google Ads.
Manage and optimise annual media budgets of ₹50 lakh–₹1 crore+ to achieve key business metrics including ROAS, CAC, revenue, and new customer acquisition.
Plan, execute, and optimise paid campaigns through audience targeting, bidding strategies, campaign structure, and landing page improvements.
Lead the paid creative strategy by identifying winning creatives, messaging, and formats through continuous testing and performance analysis.
Monitor and optimise campaign performance using metrics such as CTR, CVR, CPC, ROAS, and CAC.
Partner with Creative and Content teams to build a strong experimentation pipeline and scale high-performing creatives.
Lead, mentor, and develop the Performance Marketing team to drive operational excellence.
Manage external performance marketing agencies, ensuring timely execution, optimisation, and achievement of business KPIs.
Collaborate closely with CRM, Analytics, Product, and Category teams to maximise campaign efficiency and business growth.
Requirements
5+ years of experience in Performance Marketing, preferably within a D2C or eCommerce business.
Strong hands-on experience with Meta Ads, Google Ads, GA4, Google Tag Manager (GTM), Meta Pixel, and Conversion API.
Proven experience managing annual advertising budgets of ₹50 lakh–₹1 crore+.
Demonstrated success in scaling customer acquisition while maintaining profitability and efficiency.
Strong understanding of performance creatives, audience segmentation, ad messaging, and creative testing methodologies.
Experience leading teams and managing external agencies.
Excellent analytical skills with expertise in ROAS, CAC, CTR, CVR, CPC, attribution modelling, and campaign optimisation.
Good to Have
● Experience in Beauty, Wellness, Nutrition, FMCG, Personal Care, or other consumer D2C brands.
● Exposure to Shopify, GA4, Meta Ads Manager, Google Ads, CRM platforms, and analytics tools.
Work arrangement
No
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