Search Engine Optimization Manager

Role Overview :
We are looking for a Search & Performance Marketing professional with strong hands-on experience across SEO, SEM/Paid Search and AEO/GEO (AI Search Visibility).
SEO – Technical, On-page, Off-page, Content & Organic Growth
SEM/Paid Search – Google Ads, Search Campaigns, Performance Marketing & Optimization
AEO/GEO – AI Search, LLM Visibility, Generative Search Optimization & AI-driven content/search strategies
The role will be responsible for developing and executing an integrated search strategy across traditional search engines and emerging AI/LLM platforms.
Key Responsibilities
SEO
Lead technical, on-page and off-page SEO strategy.
Drive organic traffic, rankings, visibility and qualified leads.
Conduct keyword research, competitor analysis and SEO audits.
Develop content strategies aligned with search intent and business objectives.
Monitor performance using GA4, Google Search Console, SEMrush and other SEO tools.
SEM / Paid Search
Plan, execute and optimize Google Ads Search campaigns.
Manage keyword strategy, bidding, budgets, ad copies and landing-page performance.
Analyze CPC, CTR, conversions, CPA/ROAS and campaign performance.
Identify opportunities to improve paid search efficiency and scale campaigns.
Work with tracking, conversion setup and analytics teams to improve measurement.
AEO / GEO / AI Search
Develop strategies to improve brand visibility across Google AI Overviews, ChatGPT, Gemini, Perplexity and other AI/LLM platforms.
Identify opportunities for brand/product inclusion and citations in generative search results.
Develop AI-search-focused content, FAQs, structured data and entity strategies.
Track AI visibility, citations, prompts and competitor presence.
Stay updated on changes in AI Search, AEO, GEO and Generative Search.
Strategy & Leadership
Build integrated SEO + SEM + AEO/GEO search strategies.
Lead agencies/internal teams and manage multiple stakeholders.
Translate search data into actionable business recommendations.
Prepare performance reports, insights and presentations for senior stakeholders.
Identify emerging search trends and opportunities across Google and AI platforms.

Work arrangement
No