Social Media Marketing and Analyst | Andheri Mumbai location only

JOB DESCRIPTION – SOCIAL MEDIA MARKETING & ANALYST
Position: Social Media Marketing & Analyst
Department: Marketing & Communications
Salary: 25000 - 30000 per month
Location: Andheri West, Mumbai
Employment Type: Full-Time
Experience: 2–4 Years
About the Role
· We are looking for a Social Media Marketing & Analyst who can independently manage social media operations while using data to measure and improve performance.
· The role will involve content planning, account management, audience engagement, trend monitoring, campaign execution, analytics and reporting across Instagram, Facebook, LinkedIn and YouTube.
Key Responsibilities – Social Media Management
· Manage day-to-day operations of Instagram, LinkedIn, Facebook and YouTube.
· Develop monthly content calendars and coordinate posts, Reels, Stories, Carousels and Shorts.
· Coordinate with designers, content writers and video editors for content creation.
· Manage comments, DMs and audience engagement.
· Track social media trends, competitors and platform updates.
· Maintain consistent brand tone and communication across platforms.
Key Responsibilities – Analytics & Reporting
· Track Reach, Impressions, Engagement Rate, Follower Growth, Views, Watch Time, Saves, Shares and CTR through Meta Ad and Google Ad and paid media Analytics.
· Analyse audience behaviour, demographics and content performance.
· Prepare weekly and monthly social media performance reports.
· Identify high-performing and low-performing content and suggest improvements.
· Monitor campaign performance and provide actionable insights.
· Maintain dashboards and accurate campaign data.
· Use UTM tracking and analytics to measure campaign effectiveness.
Tools & Platforms
· Meta Business Suite & Meta Analytics
· Instagram, Facebook, LinkedIn & YouTube Analytics
· Google Analytics (GA4)
· Google Sheets & Advanced Excel
· Looker Studio / Power BI
· Basic social listening and reporting tools
Required Skills
· 2–4 years of experience in Social Media Marketing, Digital Marketing or Social Media Analytics.
· Strong understanding of social media platforms and algorithms.
· Good analytical and reporting skills.
· Ability to convert social media data into actionable recommendations.
· Good content planning and communication skills.
· Strong knowledge of Excel/Google Sheets and analytics dashboards.
· Good coordination and project management skills.
· Ability to work independently and manage multiple social media accounts.
Key KPIs
· Social media reach and engagement growth.
· Follower and community growth.
· Content performance.
· Campaign effectiveness.
· Timely and accurate reporting.
· Quality of insights and recommendations.
· Organic social media growth.
· Improvement in engagement and audience response.

Work arrangement
No