Ast Manager Performance Marketing

Company Description Bright Light Films is a full-service media production agency focused on integrated branding and immersive visual storytelling. The team creates high-impact commercials, corporate films, brand films, product showcases, explainers, and event coverage that engage audiences across digital and traditional platforms. From concept to final delivery, Bright Light Films manages the entire production cycle, ensuring strategic, creative, and technically strong output for brands of all sizes. The agency combines cinematic craft with marketing insight to produce visually compelling work that delivers measurable business results. A multidisciplinary team of storytellers, directors, cinematographers, post-production specialists, writers, and strategists collaborates to maintain brand consistency and effective campaign execution.
Role Description The Ast Manager Performance Marketing is responsible for planning, executing, and optimizing digital performance campaigns that drive lead generation, conversions, and brand visibility for Bright Light Films and its clients. This full-time, on-site role in New Delhi involves managing paid advertising across platforms such as Google Ads, Meta, YouTube, and other relevant channels, including campaign setup, audience targeting, budgeting, and ongoing optimization. The role includes analyzing campaign performance, preparing regular reports and dashboards, and providing data-driven recommendations to improve ROI, cost per lead, and overall effectiveness. The Ast Manager collaborates closely with creative, production, and account management teams to align media plans with campaign concepts, ensure cohesive messaging, and support integrated marketing initiatives. Day-to-day responsibilities also include A/B testing, tracking implementation with analytics tools, monitoring market trends, and contributing to performance marketing strategy and best p
ractices.
Qualifications
Strong skills in performance marketing and paid media management, including experience with platforms such as Google Ads, Meta Ads, YouTube Ads, and other digital advertising networks.
Proficiency in analytics and reporting tools, such as Google Analytics, Data Studio, or similar platforms, with the ability to interpret data, track KPIs, and optimize campaigns based on insights.
Experience in campaign planning and strategy, including audience segmentation, funnel design, budgeting, media planning, and A/B testing for creative and landing pages.
Solid understanding of digital marketing fundamentals, including conversion rate optimization, retargeting, lead generation, and performance-focused creative briefs.
Ability to collaborate effectively with creative, production, and account teams, translating business objectives into measurable performance marketing initiatives.
Strong communication, presentation, and stakeholder management skills, with attention to detail and a structured approach to documentation and reporting.
Relevant experience in media, entertainment, advertising, or related industries is preferred, with familiarity with video-first or content-driven campaigns.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in Marketing .
SALARY
25000-40000 PM

Work arrangement
No