Sales Officer

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Job Description
Sales OfficerSales Officer
Sales Planning & Business Delivery
Drive achievement of primary and secondary sales targets for the assigned territory
Plan monthly, weekly, and daily sales targets and ensure alignment with team and distributors
Monitor performance against targets and implement corrective actions to address gaps
Ensure accurate forecasting, billing discipline, and timely collections
Distributor Management & Channel Efficiency
Manage distributor operations including appointment, performance monitoring, and ROI optimization
Ensure optimal stock levels, fill rates, and timely order fulfilment across channels
Drive efficiency in claims management, billing processes, and outstanding clearance
Coordinate with CFAs and supply chain teams to ensure uninterrupted product availability
Team Leadership & Execution Control
Lead, guide, and monitor ASOs/TSIs to ensure effective territory coverage and execution
Design and drive adherence to journey plans and beat plans for the team
Build team capability through on-the-job coaching, feedback, and performance management
Drive discipline in reporting, productivity tracking, and execution standards
Market Execution & Channel Development
Ensure strong in-store execution including merchandising, visibility, and promotional implementation
Drive new product launches and ensure availability across key outlets
Engage with key retailers and regional stakeholders to improve product placement and off-take
Monitor competitor activities and provide actionable market insights

Work arrangement
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