GoHighLevel CRM & Automation Specialist

Digital Deluxe is a Melbourne-based digital marketing agency. We've been running for 11 years, and we're hiring one person to own the CRM and automation layer across our client portfolio.
***PLEASE NOTE - ONLY APPLICANTS WHO APPLY THROUGH THIS FORM WILL BE CONSIDERED***
https://forms.gle/p2DzAZhpRmrCXvNc8
This isn't a ticket queue. The person we're looking for doesn't just fix what's broken and wait for the next request - they go looking. They notice a platform feature nobody's using yet, spot where AI could take over something still being done by hand, and see the pattern in three separate client problems that points to one fix. If your instinct when a system is running fine is to ask what it could be doing instead, this is the job.
What you'll own
Pipelines, workflows, triggers, and automations across a portfolio of client accounts
Tagging, segmentation, lead scoring, and attribution structures that scale across multi-location clients
Lead capture → qualification → nurture → appointment flows end to end, including missed-call text-back and no-show recovery
AI chatbots and voice agents for lead qualification and booking — including designing what happens when they fail or misread a lead
AI agents that run across client CRM instances: audits, monitoring, proactive recommendations. Knowing what the platform API can and can't do, and designing the handoff where it can't
Diagnosing broken automations and tracking issues, and confirming the fix actually worked — not just that the error went away
Building once and reusing everywhere: snapshots, templates, and SOPs, so the same problem doesn't get solved three separate times
Translating technical problems into plain language for account managers and clients
Finding the work, not just doing it
This matters as much to us as the technical bar:
Actively testing new platform features and AI capabilities, and working out where they'd make a real difference to a client — before anyone asks
Bringing recommendations unprompted, not only in response to a reported issue
Catching problems before the client does, because you've built the monitoring that surfaces them
Looking at a client's setup and seeing what it could be, not just whether it's currently working
Nobody will be checking behind you on this. That's either the best or the worst part of the role, depending on who you are.
What we're looking for
Deep, hands-on GoHighLevel experience. This is essential and not negotiable — you can talk snapshots, sub-accounts, custom values, and workflow conditions without reaching for a search bar. Strength in other CRMs is welcome, but it won't substitute for GHL depth here
You've personally managed dozens of sub-accounts concurrently and know how to prioritise across them by impact, not by whoever shouted loudest
Genuinely AI-native. Not "I use ChatGPT sometimes" — you build with AI, supervise what it produces, and have a real habit of verifying it before it ships
Serious attention to detail
Organised, self-directed, and proactive without being managed
Clear, easy communication in English on live calls
Comfortable working Australian business hours
Ideally you're experienced also with HubSpot
What we offer
Strong remuneration for the right person, well positioned for the region
Fully remote, working directly with the agency's founder and ops director
An AI-native team that expects you to build with AI, not apologise for it
Real ownership of a layer of the business — the scope to improve it, not just maintain it
How to apply
Please apply through this form: https://forms.gle/p2DzAZhpRmrCXvNc8
It takes 10–15 minutes, and it's how we assess everyone against the same criteria. Only applications submitted through the form can be considered — we're not able to review CVs sent by LinkedIn message, InMail, or email.

Work arrangement
No