Performance Marketing Executive (Kolkata, 5+ yrs)

Paid Performance Marketing Executive
Location: Kolkata
Exp: 5+ yrs
Employment Type: Full Time
WFO , 5 Days Working
About the Role
We are looking for a results-driven Performance Marketing Executive to plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms. This role will be responsible for driving qualified leads for our Game Development, Software Development, iGaming, and Art & Design Services verticals, with a strong focus on international markets including the USA and UK. The ideal candidate combines strong analytical skills with hands-on campaign management experience and a deep understanding of B2B/B2C lead generation.
Key Responsibilities
Plan, execute, and optimize paid marketing campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant advertising platforms.
Manage end-to-end lead-generation campaigns for Game Development, Software Development, iGaming, and Art & Design Services.
Conduct in-depth audience research and build targeting strategies tailored to international markets, particularly the USA, UK, and other high-potential regions.
Manage and optimize Search, Demand Gen, Performance Max, LinkedIn, and other relevant campaign formats.
Develop, test, and iterate on ad copies, creatives, audience segments, and landing pages (A/B testing).
Monitor and report on key metrics including CPL, CPQL, conversion rate, lead quality, and overall campaign ROI.
Identify patterns behind low-quality or irrelevant leads and implement corrective targeting/budget strategies.
Build and manage remarketing campaigns, custom audiences, and lookalike audience strategies.
Collaborate closely with Design, Content, SEO, and Business Development teams to align on campaign requirements, messaging, and creative assets.
Prepare regular performance reports (weekly/monthly) with actionable insights and optimization recommendations for leadership.
Stay current with platform updates, industry trends, and competitor advertising strategies.
Requirements
Experience & Education
Bachelor’s degree in Marketing, Business, Advertising, or a related field.
5+ years of hands-on experience managing paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads (agency or in-house experience in IT services, gaming, or B2B lead gen preferred).
Proven track record of managing budgets and delivering on CPL/CPQL and ROI targets.
Experience targeting international markets (USA, UK preferred).
Skills
Strong command of Google Ads (Search, Demand Gen, Performance Max) and LinkedIn Campaign Manager.
Working knowledge of Meta Ads Manager, pixel/conversion tracking, and audience building.
Familiarity with Google Analytics (GA4), Google Tag Manager, and conversion tracking setups.
Strong analytical mindset with the ability to interpret data and translate it into actionable strategies.
Excellent copywriting/creative briefing skills for ad testing.
Strong communication and cross-functional collaboration skills.
Google Ads / Meta Blueprint certifications are a plus.
Nice to Have
Experience in iGaming, SaaS, IT services, or creative/design service marketing.
Familiarity with CRM tools (HubSpot, Zoho, Salesforce) for lead tracking and quality analysis.
Basic understanding of SEO and landing page optimization (CRO).
Key Performance Indicators (KPIs)
Cost Per Lead (CPL) and Cost Per Qualified Lead (CPQL)
Lead-to-opportunity conversion rate
Campaign ROI / ROAS
Lead quality score / reduction in irrelevant leads
Campaign optimization turnaround time

Work arrangement
No