Content & Social growth Specialist

We’re Hiring: Content & Social Growth Strategist – US Market
We’re looking for someone who can take complete ownership of content and social growth for an education-focused microlearning platform targeting the US market.
This is not a role where you simply execute a content calendar.
We need someone who can understand the product, audience and market, build the strategy, write the content, experiment with formats and ultimately grow the account.
What you’ll own
• Build and drive the overall content & social media strategy for the US market
• Create platform-specific strategies for TikTok, Instagram and LinkedIn
• Write strong, engaging content — hooks, captions, scripts, carousels, thought-leadership posts and campaign ideas
• Identify content themes and formats that can consistently drive reach, engagement, followers and product discovery
• Understand the US education / learning / professional development audience and create content relevant to them
• Identify and collaborate with US-based creators and influencers
• Build influencer campaigns, partnerships and UGC opportunities
• Track performance, understand what is working and continuously improve the content strategy
• Stay on top of trends without blindly following trends
• Work closely with creative, video and performance teams to turn ideas into execution
• Most importantly — take charge of the account and drive growth
We’d love to speak with you if you have
✅ Proven experience growing TikTok, Instagram and/or LinkedIn accounts for a US audience
✅ Strong content strategy AND writing skills
✅ Experience working with influencers/creators in the US
✅ A good understanding of short-form video and what makes people stop, watch and engage
✅ Experience in education, EdTech, microlearning, SaaS or professional development would be a strong advantage
✅ Ability to think strategically while still being hands-on with execution
✅ A strong sense of ownership — someone who looks at the account and thinks, “How do I make this grow?”
This role is for someone who:
Doesn’t wait for briefs.
You research.
You find insights.
You come up with ideas.
You write.
You experiment.
You measure.
You improve.
And you own the growth of the account.

Work arrangement
No