Social Media Marketing Manager

Social Media Marketing Manager | Campaigns, Performance & Search
Location: Hyderabad
Experience: 3+ Years
Employment Type: Full-time
About the Role
Wellness Hospitals is looking for a hands-on and performance-driven Social Media Marketing Manager who can take end-to-end ownership of digital campaigns and contribute to the organisation's overall digital growth.
This role goes beyond managing social media pages or posting content. We are looking for someone who understands how paid campaigns, social media, SEO, Google Business Profiles, search visibility, and website performance work together to generate leads, improve digital presence, and support business growth.
The ideal candidate should be comfortable taking a campaign from strategy and planning through execution, optimization, analysis, and reporting, while also identifying opportunities across search and organic digital channels.
Key Responsibilities
Paid Campaigns & Performance Marketing
Take complete end-to-end ownership of digital campaigns, from understanding the objective and planning the strategy to execution, optimization, and reporting.
Plan and manage paid campaigns across Meta Ads and Google Ads.
Develop audience, targeting, budget, and campaign strategies based on business objectives.
Monitor campaign performance and continuously optimize campaigns for better results.
Analyse metrics such as leads, conversions, cost per lead, engagement, reach, and return on ad spend.
Test different audiences, creatives, messaging, placements, and campaign approaches.
Coordinate with content and creative teams to develop campaign assets that improve performance.
SEO & Search Growth
Conduct keyword research and keyword planning to identify opportunities for improving organic visibility.
Identify relevant search topics and content opportunities based on user intent.
Monitor website keyword rankings and search performance and identify areas for improvement.
Work with content and web teams on basic on-page SEO improvements and search-focused content.
Track organic traffic and search visibility and contribute to improving overall website performance.
Google Business Profile & Local Visibility
Manage and improve Google Business Profiles across hospital locations.
Ensure profiles are accurate, updated, optimized, and aligned with the overall brand.
Monitor local search visibility, profile performance, reviews, and customer engagement.
Identify opportunities to improve local search presence and discoverability.
Reporting & Growth
Prepare regular campaign and digital performance reports with clear insights and recommendations.
Use campaign, website, search, and audience data to identify growth opportunities.
Work closely with internal teams to improve the overall digital marketing funnel.
Stay updated with changes across Meta, Google, search, SEO, and digital marketing platforms.
What We're Looking For
3+ years of relevant hands-on experience in digital marketing, performance marketing, or social media marketing.
Strong practical experience in Meta Ads and Google Ads.
Proven experience in end-to-end campaign ownership.
Good understanding of audience targeting, campaign strategy, budget management, optimization, and performance reporting.
Working knowledge of SEO, keyword research, keyword planning, and website search performance.
Experience or working knowledge of Google Business Profile management and local SEO.
Ability to understand data, identify problems, and make practical optimization decisions.
Strong coordination skills to work with content, creative, web, and marketing teams.
Ability to manage multiple campaigns and priorities independently.
This Role Is a Good Fit If You
Have personally managed campaigns rather than only coordinating or assisting with them.
Can explain why a campaign performed well or poorly and what you did to improve it.
Understand the connection between paid media, organic search, Google presence, website traffic, and lead generation.
Enjoy taking ownership of outcomes rather than only completing assigned tasks.
Are comfortable working with data and making decisions based on performance.
Important
This is not a pure social media posting or content management role.
Candidates should have strong hands-on experience in paid digital campaign management and end-to-end campaign ownership. Knowledge of SEO, Google Business Profiles, keyword planning, and website performance will be an important advantage.
Please apply only if you meet the 3+ years relevant experience requirement and have practical experience managing digital campaigns.
Location: Hyderabad
Email: hr@wellnesshospitals.co.in

Work arrangement
No