Digital Marketing & Content Manager

Position: Digital Marketing & Content Manager
Department: Marketing Communication
Function: Digital Marketing, Content & Brand Communication
Location: Navi Mumbai
Experience: 6-8 years
1. Role Purpose
The Digital Marketing & Content Specialist will be responsible for supporting the digital marketing and content requirements of the organization's existing and emerging businesses, including GEB, Telconode, Finlabs and other business initiatives.
The role will combine content creation, sales enablement, digital marketing, lead generation, social media, website management and digital agency coordination.
A key responsibility will be to act as the internal Point of Contact (POC) for the appointed digital marketing agency, overseeing day-to-day coordination, campaign execution, advertising spends, lead-generation activities, performance monitoring and reporting.
The role will also have significant ownership of creating high-quality marketing and sales enablement content, including blogs, case studies, white papers, product and solution decks, one-pagers, website content, thought-leadership pieces and social media content. The ideal candidate should therefore be equally comfortable with writing and developing content, understanding technology/business propositions, managing digital campaigns and interpreting performance data.
2. Key Responsibilities
A. Content Creation & Sales Enablement
Independently research, conceptualize and create high-quality B2B marketing and sales enablement content.
Develop content for GEB, Telconode, FinLabs and other existing/new business initiatives.
Create and manage: Sales decks , Blogs, Product/solution one-pagers etc.
Work closely with Sales, Product and Business teams to understand business propositions and identify content requirements.
Convert complex technology, product and solution propositions into simple, compelling and business-oriented communication.
Develop content that can be directly leveraged by Sales and Business Development teams for customer meetings, pitches, proposals and business discussions.
Identify content gaps and proactively recommend new collateral required to support business development.
Repurpose long-form content into social posts, blogs, emailers, website content, infographics and other digital formats.
B. Digital Marketing & Lead Generation
Support the planning and execution of digital marketing and lead-generation campaigns across relevant platforms.
Work with the digital agency to develop campaign plans, audience targeting, creative requirements and landing-page journeys.
Coordinate and monitor paid digital campaigns across relevant platforms.
Track and manage digital advertising spends against approved budgets.
Monitor key performance indicators including: Leads generated, Lead quality, Cost per Lead (CPL), Click-through Rate (CTR), Conversion rates, Landing-page performance etc
Work with the agency to continuously optimize campaigns based on performance data.
Ensure campaign content and messaging are aligned with the relevant business proposition and target audience.
C. Digital Agency Management
Act as the internal POC for the appointed digital marketing agency.
Manage day-to-day coordination with the agency across digital campaigns, paid media, lead generation, content, creatives, landing pages and reporting.
Develop clear briefs and business requirements for the agency.
Review agency deliverables for quality, accuracy, brand alignment and business relevance.
Monitor campaign timelines, deliverables and agreed SLAs.
Track agency performance and ensure timely execution of agreed activities.
Monitor digital advertising budgets and spends.
Challenge and provide inputs on agency recommendations based on business requirements and performance data.
Consolidate agency reports and present relevant insights to the Marketing and Business teams.
D. Website & SEO
Develop, manage and update website content for GEB, Telconode, FinLabs and other relevant businesses.
Create SEO-friendly blogs, articles, product pages and solution content.
Conduct keyword research and incorporate SEO best practices into content development.
Coordinate with internal teams, agencies and website developers for new pages, website updates and revamps.
Monitor website performance and identify opportunities to improve traffic, engagement and conversion.
Ensure website content remains accurate, current and aligned with brand and business positioning.
E. Social Media & Digital Communication
Develop and execute content for relevant social media platforms.
Manage content calendars and ensure timely publishing.
Develop content around: Products and solutions, Industry trends, Thought leadership, Leadership visibility ,Customer success, Events,Awards and recognitions, Business announcements etc
Identify new content formats and themes to improve audience engagement and brand visibility.
Monitor social media performance and provide insights for improving content effectiveness.
Support leadership and executive thought-leadership initiatives across digital platforms.
F. Industry & Competitor Research
Conduct research on relevant industry trends, competitors, technologies and market developments.
Track competitor digital activity, content strategies and campaign approaches.
Identify emerging trends and opportunities that can be translated into marketing content or campaigns.
Develop industry insights, articles, reports and thought-leadership content based on relevant research.
Maintain an understanding of developments across Telecom, CPaaS, Enterprise Communications, Cloud, AI and other relevant technology domains.
G. Analytics, Reporting & Insights
Maintain regular dashboards and reports covering:
Digital campaigns
Lead generation
Advertising spends
Website performance
Social media performance
Content performance
Analyse campaign and content performance and provide actionable recommendations.
Track performance against agreed KPIs.
Identify areas of improvement and work with internal stakeholders and the agency to implement corrective actions.
Provide regular updates to Marketing and relevant Business teams on digital performance.
H. Cross-functional Collaboration
Work closely with Sales, Business Units, Product, Marketing, HR and Leadership teams.
Engage with subject matter experts to gather inputs for case studies, white papers, product content and thought-leadership initiatives.
Understand business priorities and translate them into appropriate marketing and content requirements.
Coordinate stakeholder reviews and approvals to ensure timely execution.
Ensure consistency in messaging, positioning and brand guidelines across all communication.
Candidate Profile
Education
Bachelor's degree in Marketing, Communications, Mass Communication, Business or a related discipline.
Postgraduate qualification in Marketing/Digital Marketing would be an advantage.
Experience
6-8 years of relevant experience in Digital Marketing, Content Marketing, B2B Marketing, Technology Marketing or a related function.
Proven experience in content creation and digital marketing.
Experience working with or managing digital marketing agencies.
Experience in B2B, Telecom, SaaS, Technology or Enterprise Marketing

Work arrangement
No