Digital Marketing Executive

About the Role
We are looking for a creative, data-driven, and AI-savvy Digital Marketing Executive with 2–4 years of hands-on experience in digital marketing. The ideal candidate should have strong expertise in SEO, social media marketing, content writing, content optimization, and AI-powered marketing tools.
The candidate will be responsible for planning and executing digital marketing initiatives, creating engaging content, improving online visibility, managing social media channels, and leveraging AI to enhance content quality, productivity, and marketing performance.
Key Responsibilities
Plan and execute digital marketing campaigns across SEO, social media, content marketing, and other digital channels to drive brand awareness, engagement, and business growth.
Manage SEO activities end-to-end, including keyword research, competitor analysis, on-page optimization, content optimization, basic off-page SEO, and improving organic traffic and search rankings.
Create and manage high-quality content including blogs, website copy, social media posts, emailers, ad copies, and marketing collateral, ensuring content is engaging, SEO-friendly, accurate, and aligned with brand guidelines.
Manage social media platforms and campaigns, including content calendars, post planning, audience engagement, campaign execution, performance tracking, and optimization based on insights.
Leverage AI tools and technologies such as ChatGPT, Claude, Gemini, Perplexity, and other AI platforms for content ideation, research, creation, optimization, personalization, repurposing, analysis, and marketing workflow automation.
Monitor and analyze digital marketing performance using SEO, website, and social media analytics to identify trends, measure campaign effectiveness, and implement data-driven improvements.
Collaborate with marketing, design, sales, and other teams to execute integrated campaigns, manage content calendars and deadlines, and stay updated with the latest trends in digital marketing, SEO, social media, and Generative AI.
Required Skills
2–4 years of hands-on experience in Digital Marketing, preferably across SEO, social media, and content marketing.
Strong practical knowledge of SEO and keyword research.
Experience with on-page SEO, content optimization, website content, and SEO best practices.
Hands-on experience managing social media platforms and social media campaigns.
Excellent content writing, copywriting, proofreading, and editing skills.
Strong command of English grammar, vocabulary, tone, and communication.
Strong understanding of Generative AI and AI-powered marketing tools.
Ability to use AI tools for research, ideation, content creation, content optimization, repurposing, analysis, and workflow improvement.
Ability to effectively combine AI capabilities with human creativity, judgment, and brand voice.
Good research, analytical, and problem-solving skills.
Ability to interpret basic SEO, website, and social media analytics and derive actionable insights.
Ability to create content in different formats, tones, and for different target audiences.
Strong attention to detail and ability to manage multiple projects and deadlines.
Familiarity with tools such as Google Analytics, Google Search Console, Google Keyword Planner, WordPress, Google Docs, Canva, Grammarly, or similar platforms is a plus.
Experience with AI tools such as ChatGPT, Claude, Gemini, Perplexity, Midjourney, or other AI productivity/content tools is an advantage.
Qualifications
Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Journalism, English, Business Administration, or a related field.
Relevant certifications in Digital Marketing, SEO, Social Media Marketing, or AI are an added advantage.
Ready to Make an Impact?
If you're passionate about digital marketing, SEO, social media, content, and AI, and love finding smarter ways to create, optimize, and grow, we'd love to hear from you.

Work arrangement
No