Digital Marketing & Lead Generation specialist

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.
DUTIES AND RESPONSIBILITIES
The successful candidate will be responsible for:
✓Planning and implementing the company’s overall digital marketing strategy.
✓Creating and managing paid advertising campaigns on Google Ads, Meta platforms, LinkedIn and other relevant channels.
✓Generating qualified enquiries from business owners, entrepreneurs, investors, NRIs, family offices and companies interested in Singapore and cross-border services.
✓Conducting keyword, audience, competitor and market research.
✓Managing search, display, remarketing and lead-generation campaigns.
✓Monitoring advertising expenditure and improving cost per lead, conversion rates and return on advertising spend.
✓Managing the company’s LinkedIn, Facebook, Instagram, Google Business Profile and other relevant online platforms.
✓Preparing and scheduling professional social-media posts, advertisements, articles, newsletters and promotional materials.
✓Writing clear and professional marketing content suitable for a corporate and international audience.
✓Coordinating the preparation of graphics, short videos, event promotions, seminar invitations and marketing presentations.
✓Updating website content, landing pages, service descriptions and calls to action.
✓Carrying out SEO activities to improve the company’s Google search visibility and website traffic.
✓Setting up lead forms, conversion tracking, Google Analytics, Google Tag Manager and advertising pixels.
✓Maintaining a proper database of leads and recording their source, status and follow-up progress.
✓Coordinating with the Singapore team to pass qualified enquiries for follow-up.
✓Supporting email and WhatsApp marketing campaigns in compliance with applicable requirements.
✓Preparing weekly and monthly reports covering advertising expenditure, enquiries, qualified leads, conversion rates and campaign performance.
✓Monitoring competitors and recommending new promotional opportunities.
✓Ensuring that all advertisements and published content are accurate, professional and approved by management before publication.
✓Protecting confidential company, client and advertising-account information.
REQUIREMENTS
At least 3–5 years of practical digital marketing or performance-marketing experience.
Demonstrable experience managing Google Ads and Meta Ads.
Experience with LinkedIn marketing and B2B lead generation is strongly preferred.
Good knowledge of SEO, Google Analytics, Google Tag Manager, conversion tracking and remarketing.
Strong written and spoken English.
Ability to prepare professional content for business owners and senior decision-makers.
Basic graphic-design and video-editing skills using Canva or similar applications.
Experience with CRM systems, email-marketing platforms or marketing automation will be an advantage.
Experience marketing financial, accounting, legal, corporate or professional services will be strongly preferred.
Ability to work independently, meet deadlines and provide measurable results.
Candidates who have only handled organic social-media posting, without direct experience managing paid campaigns and measuring lead conversions, may not be suitable for this position.

Work arrangement
No