GTM Associate

GTM Associate
Bengaluru | Hybrid | INR 50,000 + Performance incentives | 6-month initial contract
Help build XFIN’s GTM motion from the ground up for its Credit Intel Product.
XFIN is building AI infrastructure for financial institutions. One of our products, CISS (Credit Intelligence & Scoring System), helps lenders make better credit decisions for thin-file SMEs using banking, business and alternative data.
We are taking CISS into East and Southern Africa.
You will work directly with the Founder to figure out where we can win, find the right prospects, create conversations and turn early market learning into a repeatable GTM motion.
What you'll actually be doing
You won't be handed a database and told to start calling.
You'll be helping answer a much more interesting question: WHERE CAN WE WIN?
You might spend one week researching lenders in Kenya, identifying the people behind their credit operations and figuring out why CISS could matter to them.
The next week, you could be testing a different approach — reaching Credit product implementation partners in Uganda, trying a new message, or exploring whether a much narrower lending niche is showing stronger signals.
· Hunt — find the right companies, people and opportunities.
· Think — understand the prospect and why they might care before reaching out.
· Experiment — test ICPs, countries, personas, messages and channels.
· Use AI aggressively — turn LLMs and AI tools into your research and productivity advantage.
· Create conversations — get the right people into meaningful discussions and Founder-led demos.
· Learn & adapt — look at what is working, what isn't, and recommend what we should change.
And if you discover that our original ICP is wrong — that's valuable.
We may narrow the market, change the buyer, move to another country, discover a better niche or shift from direct sales to a partner-led motion.
What success looks like
Commercial progress
Qualified prospects → meaningful conversations → meetings → qualified opportunities → pipeline
GTM learning
Better ICP → Better messaging → Better conversion
Who we're looking for
· Around 1 year of experience, including internship experience
· Curious, commercially minded and comfortable figuring things out without a playbook.
· Strong online research and prospecting skills.
· Comfortable with LinkedIn, email outreach and modern prospecting tools.
· Strong written and verbal communication.
· AI/LLM native — you actively use AI tools to research, analyse, write and work faster.
Startup experience is a plus, but mindset matters more than pedigree.
What you'll learn
· Finding and defining an ICP from scratch
· International B2B prospecting
· Founder-led sales
· GTM experimentation
· Positioning and messaging
· Partner-led and direct GTM
· Selling AI products to financial institutions
· Building a repeatable sales motion
· Experience ambiguity, experimentation and rejection.
Compensation & engagement
INR 50,000 + Performance incentives
6-month initial contract, with potential for a longer-term role based on performance and mutual fit.
How to apply
1. Basic profile
CV + LinkedIn
2. WHY — mandatory
In 150–250 words, tell us why this particular role interests you and what you want to learn or build over the next 6 months.
3. GTM challenge
We'll give you a short, real-world XFIN prospecting problem.
We care much more about how you think, research, prioritise and act than about having a polished CV.
Role details
Location: Bengaluru
Work model: Hybrid
Experience: Around 1 year, including internship experience
Engagement: 6-month initial contract
Compensation: INR 50,000 + Performance incentives

Work arrangement
No