Web Copywriter

Diamond Atelier is a New York–headquartered lab-grown diamond company specializing in premium loose diamonds for B2B clients across the USA. As we continue to grow, we are building our own jewelry brand in New York. Our manufacturing factories are located in Surat, and we have supporting creative and operational teams in Mumbai (Andheri West) and Delhi.
We’re not just looking for someone to “write content.”
We’re looking for the person who will shape the voice of our brand.
From About Us and Founder’s Vision to product storytelling for rings, earrings, and fine jewelry collections, you will craft the words that introduce our brand to the world.
If you love writing brand narratives, meaningful product descriptions, and clean website copy that feels both premium and human — this role is for you.
Key Responsibilities
Website Content Development
Write core website content, including About Us, Founder’s Vision, Brand Story, Philosophy, and Brand Messaging
Develop clear and engaging copy for website pages such as Home, Collections, Categories, and Informational Pages
Ensure the brand voice remains consistent across the entire website
Product Storytelling
Write product descriptions for all jewelry categories, including rings, earrings, necklaces, bracelets, and other fine jewelry pieces
Define the inspiration, design story, and emotional appeal behind each piece
Maintain clarity while keeping the tone luxurious and engaging
Social Media & Campaign Content
Write captions and storytelling content for Instagram, Meta ads, and other social platforms
Support marketing campaigns with copy for ads, launches, and promotional posts
Collaborate with the creative team to align copy with visuals
Content Consistency
Maintain a strong and consistent brand voice across the website, product pages, and social media
Work closely with designers, marketers, and creative leadership to refine messaging
Proofread and edit content to maintain high-quality standards

Work arrangement
No