Google and Meta Ads Expert

As a Google & Meta Ads Expert, you will plan, execute, and optimize high-performing ad campaigns across Google and Meta platforms. You will manage audience targeting, product feeds, and performance analytics to drive measurable results for eCommerce brands. This role requires strong analytical skills, hands-on experience with paid media channels, and the ability to collaborate with creative and technical teams to deliver impactful, ROI-focused advertising campaigns.
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What We Want You to Do?
Plan, create, and manage paid advertising campaigns across Google Ads (Search, Display, Shopping) and Meta Ads (Facebook, Instagram) platforms.
Conduct keyword research, audience segmentation, and competitor analysis to define ad targeting strategies.
Design conversion-driven ad funnels for eCommerce websites, focused on ROAS, CTR, and customer acquisition.
Monitor and analyze campaign performance, optimizing for lower CAC and higher ROAS.
Collaborate with design and content teams to develop ad creatives, copy, and landing pages tailored for performance.
Set up A/B tests for creatives, headlines, CTAs, and audience targeting strategies.
Maintain and optimize product feeds for Google Shopping and Meta Catalog.
Implement tracking tools like Google Analytics, Meta Pixel, and GA4 to measure ad performance and customer journeys.
Provide weekly and monthly performance reports, insights, and recommendations to internal stakeholders.
Stay updated with platform algorithm changes, ad policies, and eCommerce ad trends.
Requirements
In-depth knowledge of eCommerce metrics like ROAS, LTV, AOV, CAC, CTR, etc.
Experience with Google Merchant Center, Meta Commerce Manager, and product feed management tools.
Familiarity with GA4, Google Tag Manager, and Meta Pixel for tracking and analytics setup.
Strong analytical skills with proficiency in Excel, Looker Studio, or other reporting tools.
Ability to craft high-performing ad copy and work with creative teams to guide visual assets.
Understanding of customer journey mapping, funnel strategies, and retargeting techniques.
Excellent communication and campaign reporting skills.
Qualification
Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
1 to 2 years of hands-on experience in Google Ads (especially Shopping Ads), Meta Ads, and Performance Max campaigns.
Google Ads and/or Meta certifications will be considered an added advantage.

Work arrangement
No