Social Media Assistant

Social Media Associate
Location: Mumbai, In-office
Type: Full-time
Reports to: Social Media Director
Compensation: ₹30,000/month
About the role
We're looking for a Social Media Associate to help build Pinky Promise's presence across the platforms where our customers actually spend their time.
This is a hands-on role: you'll write the posts, cut the videos, answer the comments, and watch the numbers to figure out what's working.
You don't need years of experience. You need spunk, curiosity, and a real feel for how people talk to each other online. We'll teach you the rest.
What you'll do
Create content. Write copy, shoot and edit short-form video, and put together simple graphics for Instagram, LinkedIn, and YT. Most of it will be scrappy and fast, some of it will be polished.
Run the calendar. Own the day-to-day publishing schedule; planning what goes out, when, and making sure nothing slips.
Manage the community. Reply to comments and DMs in our brand voice, flag issues that need a real human escalation, and build genuine relationships with the people who follow us.
Track and report. Pull weekly performance numbers, spot patterns, and bring a point of view on what we should do more or less of.
Stay current. Keep us aware of platform changes, format shifts, and trends worth jumping on and the ones to stay away from
What we're looking for
0–2 years of experience in social media, marketing, or content. If you’re building your own page, you get brownie points.
Strong writing instincts and an ear for tone; you can tell the difference between a post that sounds like a brand and one that sounds like a person
Comfortable shooting and editing short-form video on your phone (CapCut, InShot, or Edits)
Organized enough to manage a content calendar without being chased
Genuinely interested in women’s healthcare, what we’re building, and the audience we're talking to
Nice to have
Familiarity with a scheduling tool (Later, Sprout Social, Hootsuite, Buffer)
Basic design skills in Canva or Figma
Exposure to Meta Ads Manager
A portfolio, content samples, or an account you've run. Links are more useful to us than a cover letter
Why join us
Pinky Promise is built by a team of women who’ve struggled to find good healthcare for sexual and reproductive health issues.
We’ve built a safe space where expert gynecological care is available right on your phone, anytime and anywhere. Our top-rated gynaecologists are verified, highly experienced, and offer empathetic, judgement-free care.
Today, Pinky Promise is trusted by over 500,000+ women (and counting) because we offer instant, affordable, accurate diagnosis/prescriptions with no appointments, no waiting, and absolutely no judgement. And, after listening to our patients, we’ve opened our flagship clinic in Mumbai in April.
Pinky Promise is an equal opportunity employer. We're committed to building a team with a range of backgrounds and perspectives, and we encourage you to apply even if you don't match every line above.

Work arrangement
No