Performance Marketing Manager

Location: Bangalore On-site
Experience: 5+ years
Function: Brand Marketing & Communications
About Bambrew
Bambrew is a deep-tech material science company building plant-based, biodegradable alternatives to single-use plastic - serving both B2B and D2C customers. We're looking for someone who can own performance marketing end-to-end and turn spend into measurable growth.
The Role
We're hiring a Performance Marketing Manager to own paid and lifecycle channels across WhatsApp, Meta, Google, and email. You'll be the person who takes a campaign from targeting logic to creative briefs to daily optimization to ROAS reporting - with minimal handholding.
This is a highly execution-driven, numbers first role. If you love dashboards more than decks, this is for you.
What You'll Own
Meta Ads (Facebook & Instagram)
Campaign strategy, audience building, A/B testing of creatives and copy
Budget allocation and bid optimization across funnel stages (awareness, consideration, conversion)
Retargeting and lookalike audience strategy
Working with design/content to brief and iterate on ad creatives
Google Ads
Search, Shopping, Performance Max, and Display campaigns
Keyword strategy, negative keyword management, Quality Score optimization
Landing page conversion tracking and CRO inputs
WhatsApp Marketing
Broadcast strategy and segmentation (via tools like WATI, Interakt, or similar)
Template creation and approval management
Automation flows (abandoned cart, order updates, re-engagement)
Email Marketing
Campaign and flow setup (we currently use Brevo)
List segmentation, A/B testing subject lines/content, deliverability management
Lifecycle sequences: welcome series, nurture, win-back, post-purchase
Cross-Channel
UTM hygiene, tracking setup (GA4, Meta Pixel, conversion APIs)
Weekly/monthly performance reporting with clear ROAS, CAC, and LTV metrics
Budget planning and pacing across channels
Staying on top of platform updates, auction dynamics, and iOS/privacy changes that affect tracking
What You Bring
3+ years of hands-on performance marketing experience, ideally across both B2B and D2C, or e-commerce
Proven experience managing Meta Ads Manager and Google Ads independently
Working knowledge of WhatsApp marketing platforms and email marketing tools (Brevo, Klaviyo, Mailchimp, or similar)
Strong grip on GA4, UTM tracking, and basic funnel/conversion analytics
Comfort with numbers - you should be able to read a dashboard and tell us what to fix
A result-oriented mindset: you obsess over CAC, ROAS, and conversion rates
Ability to brief creative teams with data-backed rationale (what's working, what's not)
Bonus: experience with marketplace ads (Amazon/Flipkart Ads), SEO fundamentals, or CRM tools
What Makes Someone Great Here
You test fast, fail fast, and don't fall in love with a campaign that isn't converting
You can go from "let's boost awareness" to a full funnel plan without needing it spelled out
You're equally comfortable talking numbers with founders and briefing designers on creative direction

Work arrangement
No