performance marketing manager

Company Description Art of Active Travel creates thoughtfully crafted active and experiential journeys across some of the world’s most exciting destinations. Our portfolio spans hiking, biking and active cultural experiences, serving predominantly international travellers from the USA, Canada, UK, Australia, New Zealand and Europe. We are building a global direct-to-consumer active travel brand with a strong focus on differentiated products and data-driven growth.
Role Description This is a full-time, remote role for a Performance Marketing Manager. The Performance Marketing Manager will plan, execute, and optimize digital campaigns across paid search, social media, display, and other performance channels to drive bookings and brand awareness. Day-to-day responsibilities include managing campaign budgets, monitoring key metrics, running A/B tests, refining audience targeting, and optimizing landing pages and funnels for conversion. The role will collaborate with content, design, and operations teams to develop compelling offers, ensure consistent messaging across channels, and produce regular performance reports and insights for leadership. This position also involves staying current with industry trends, identifying new growth opportunities, and ensuring tracking and analytics are implemented accurately.
Key Responsibilities
Strong proficiency in performance marketing, including managing paid search, paid social, and display campaigns.
Experience with analytics and optimization tools (e.g., PostHog, Google Analytics, ad platforms, A/B testing) and data-driven decision-making.
Skills in campaign strategy, audience segmentation, and funnel optimization to improve conversion and ROI.
Ability to collaborate with content and design teams to develop effective creatives, landing pages, and promotional offers.
Excellent written and verbal communication skills, with the ability to present insights and recommendations clearly.
Comfort working independently in a remote environment, managing multiple projects and deadlines.
Prior experience in travel, tourism, or e-commerce performance marketing is an advantage.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
What success looks like:
the person in this role should progressively be able to answer:
which campaigns, destinations and customer segments produce the highest-quality enquiries and bookings?
what is our true customer acquisition cost from click through to booking?
where should the next incremental marketing rupee be invested?
which campaigns, landing pages, offers and creatives should be scaled, fixed or stopped?
why did acquisition performance change, and what should we test next?
success will ultimately be measured by growth in qualified enquiries and bookings while maintaining sustainable customer acquisition economics.
Ideal Profile:
4–6 years of hands-on performance marketing experience; candidates with 3+ years may be considered if they can demonstrate exceptional independent ownership and results
strong expertise in google ads, especially search, with good working knowledge of meta advertising
experience independently managing meaningful monthly advertising budgets and being accountable for outcomes
strong understanding of posthog, ga4, conversion tracking, attribution and crm / lead-to-sale data
comfortable analysing cac, conversion rates, booking value, contribution margin and other commercial metrics
strong analytical ability and high comfort with spreadsheets and data
experience with international markets, travel, hospitality, high-consideration purchases or lead-generation businesses is particularly valuable
comfortable operating independently in an entrepreneurial environment where priorities evolve quickly
Who this role may not suit:
this role is unlikely to suit someone whose experience has primarily involved agency coordination or reporting without hands-on campaign ownership; social media management rather than performance marketing; optimising only for clicks or inexpensive leads; or working without connecting advertising performance to actual sales and revenue.
Compensation:
₹12–16 lakh ctc per annum, depending on experience and demonstrated capability. we may stretch for an exceptional candidate with strong experience scaling international d2c or high-consideration lead-generation businesses.
we are looking for someone who combines strategic thinking with strong execution and wants to take direct ownership of building a scalable performance marketing engine for a growing global travel brand.

Work arrangement
No