Digital Marketing Specialist

Company Description Bodhe Institute of Entrepreneurship (BIE) is an institution focused on empowering individuals to create and lead, rather than simply compete. The institute reimagines business education for people who want to build companies, lead organizations, solve meaningful problems, and design their own opportunities. BIE’s learning model blends academic rigor with experiential learning, real-world business challenges, and direct access to founders, CXOs, investors, and industry leaders. Located in Mumbai, India’s business and financial hub, BIE connects students with a vibrant ecosystem of entrepreneurs, corporations, and innovators. The institute aims to develop individuals who can identify opportunities, understand customers, make sound decisions, build teams, and turn ideas into action.
Role Description The Digital Marketing Specialist volunteer role is an on-site position based in Navi Mumbai. The specialist will support BIE’s online presence by planning and executing digital campaigns across social media, email, and other online channels. Day-to-day responsibilities include creating and scheduling content, monitoring campaign performance, analyzing web and social media metrics, and optimizing activities to increase engagement and reach. The role also involves collaborating with internal teams to align messaging with brand guidelines, promoting events and programs, and identifying new digital opportunities to connect with prospective students and partners. This is a volunteer role designed to provide hands-on experience in a dynamic entrepreneurial education environment.
Qualifications
Candidates should possess skills in Digital Marketing and Online Marketing for planning and executing integrated campaigns.
Candidates should possess skills in Social Media Marketing to manage platforms, engage audiences, and grow community presence.
Candidates should possess skills in Web Analytics to track performance, interpret data, and improve digital strategies.
Candidates should possess strong Communication skills for clear written and verbal messaging across channels.
Relevant experience with content creation, basic graphic design tools, or marketing automation platforms is beneficial.
A background in marketing, communications, business, or related fields, or equivalent practical experience, is preferred.
Ability to work on-site in Navi Mumbai, collaborate with diverse teams, and manage multiple tasks with attention to detail is expected.

Work arrangement
No