Brand Manager

Brand Manager || Altera Institute || Gurgaon
Build a digital first education brand | Mentorship from seasoned HUL marketers
Altera Institute is hiring a brand manager to help setup and shape Altera Institute as a digital first, new-age learning brand for millennials and Gen Z audiences.
As an Brand Manager, you will need to understand the needs, motivations and gaps of potential learners in depth. You will then need to marry it with the brand and create compelling communications for digital platforms like Instagram and YouTube. You will also be building the communication architecture for all campus engagements and learner interactions (remarketing and referral funnels).
To do this, you will work with a team of designers, editors and creatives. The role is expected to be hands on with full ownership for the end to end process, right from ideation to execution.
This is a critical pillar for Digiaccel Learning and you will be working directly with the Founders.
The key reasons why you should apply and join Digiaccel Learning are:
• You will get to work directly with ex Marketing Managers and Directors who ran brands like Surf excel, Pepsodent and Love Beauty and Planet in India.
• Opportunity to help setup and scale up a consumer brand. Most tenured marketers don’t get the opportunity to do that.
• Creating impact by being a part of a fast growing company that is solving a large and meaningful problem of building education in India.
Key Responsibilities
• Defining and executing the communication pillars for Altera Institute’s brand
• Run social media for Altera Institute across platforms - Instagram and LinkedIn. This includes all creative formats incl statics, short form and long form.
• Crafting and owning the content and creative strategy.
• Working with creative producers to land engaging creative formats for the content pieces.
• Working with creative designers and taking full ownership of deployment from the social handles
• Establish systems to monitor performance to constantly enhance community engagement
Skills, Qualifications and Experience
• Full-time degree in Marketing (UG or PG)
• 1-4 years of experience of managing brand strategy with specific inclination towards the communication pegs
• Should have run social media for a digital first brand or business.
• Should have a knack for shipping content, not talking about content.
• Ability to craft content thinking from scratch in-line with brand identity
• Ability to work with designers and editors to execute the content thinking
• Enthusiasm about being able to connect with a large community of potential learners via relevant communication
• A disdain for status quo and passion for making an impact by enabling better learning
• Intellectual honesty, passion for excellence and ability to collaborate
About the Company
Digiaccel Learning is a Gurgaon headquartered education company that is reimagining business education for the digital and AI first world. There are two lines of businesses – enterprise upskilling and Altera Institute, a specialist B-School for Sales, Marketing and General Management careers.
Digiaccel Learning is known for it’s industry leading expert programs for functions like eCommerce, Growth Marketing, Brand Building and Applied AI. These programs are used by 50+ leading companies in India to upskill their own employees. A version of this education is also the foundational layer for Altera Institute which operates a 15 month PG program aimed at students who are dissatisfied with the current quality of MBA education. In its third year, the Institute has broken into the top 25 B-Schools in the country on placement outcomes with a far higher level of transparency and honesty.
The company aims to reimagine the gold standard of management education and has some exciting products lined up along with the ones that are scaling very well today.

Work arrangement
No