Digital Marketing Executive

Job description: Digital Marketing Executive
Company: The Arch International
Location: Indore, Madhya Pradesh
Employment Type: Full-time Experience: 2+ years preferred
Industry: Overseas Education / IELTS / Study Abroad
About The Arch International The Arch International is an overseas education consultancy helping students with IELTS, university selection, applications and student visa processing for destinations including the UK, Ireland and other international study destinations. We are growing our student acquisition and digital presence and are looking for a hands-on Digital Marketing Executive who can take ownership of our digital marketing activities and generate measurable student leads. Role Overview You will be responsible for managing and improving our Google Ads, Meta Ads, SEO, social media and content strategy. This is not a role where we are looking for someone who only creates posts or reports numbers. We want someone who understands performance marketing and lead generation and can connect marketing activity to actual counselling, applications and student enrolments. Key Responsibilities- Google Ads: Plan, launch and manage Google Search and other relevant campaigns. Conduct keyword research and identify high-intent search terms. Create and optimise campaigns for IELTS, UK, Ireland and studyabroad services. Manage budgets, bids, targeting and conversion tracking. Continuously optimise campaigns to reduce CPL and improve lead quality. Analyse search terms, CTR, CPC, conversion rates and campaign ROI. Test different ad copies, landing pages and campaigns.
Meta Ads — Facebook & Instagram: Plan and manage Meta advertising campaigns. Create lead-generation, traffic, engagement and retargeting campaigns. Develop audience targeting strategies for students and parents. Set up retargeting campaigns for website visitors, video viewers and previous leads. Test different creatives, audiences and messaging. Monitor CPL, lead quality and conversion performance.● Work with the content team to develop high-performing ad creatives.
SEO: Develop and execute an SEO strategy for The Arch International. Conduct keyword research around IELTS, UK universities, Ireland universities, study abroad and student visas. Optimise website pages, landing pages, blogs and metadata. Identify content opportunities based on student search behaviour. Build and maintain internal linking structures. Monitor rankings, organic traffic and conversions. Use tools such as Google Search Console and Google Analytics to identify opportunities and issues. Develop a long-term organic lead-generation strategy.
Lead Generation & Analytics: Track the complete digital marketing funnel: Ad → Lead → Counselling → Application → Offer → Visa Work closely with counsellors and the admissions team to understand lead quality. Analyse which campaigns and channels generate actual students, not just leads. Prepare weekly and monthly performance reports. Maintain accurate conversion tracking. Recommend changes based on data rather than assumptions.Requirements 2+ years of hands-on digital marketing experience preferred. Strong practical knowledge of Google Ads and Meta Ads. Good understanding of SEO and Google Search Console. Experience managing social media accounts and content calendars. Understanding of Google Analytics/GA4 and conversion tracking. Experience with lead-generation campaigns. Strong analytical and problem-solving skills. Good written and verbal communication. Ability to work independently and take ownership. Experience in the education, IELTS, immigration or overseas education industry will be an advantage.
What We Offer: Full-time position with a growing overseas education company. Opportunity to take ownership of the complete digital marketing function. Performance-based growth opportunities. Exposure to international education, student recruitment and performance marketing. Supportive and fast-moving work environment. Opportunity to build and execute your own marketing strategies.

Work arrangement
No