Search Engine Optimization Executive

OBJECTIVE OF THE POSITION
As part of the ORM team, the SEO Specialist will lead Karma Group's organic search strategy, ensuring the brand is highly visible, discoverable and trusted across both traditional search engines and emerging AI-powered search platforms.
The role will be responsible for auditing and improving the technical health of Karma Group's global websites; driving sustainable organic growth; enhancing brand discoverability through SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO); and implementing best practices to strengthen the Group's digital presence. Working closely with the GEO & ORM Executive, Content Marketing, Web Development, AI and Digital teams, the SEO Specialist will develop scalable search strategies while supporting the ORM function through reputation-focused SEO initiatives, optimisation of business profiles, and guidance on online review management. By combining technical SEO expertise with AI search optimisation and online reputation best practices, this role will help ensure Karma Group maintains a strong, authoritative and future-ready presence across both search engines and AI-driven discovery platforms.
RESPONSIBILITIES
Strong expertise in Technical, On-Page and Off-Page SEO.
Ability to conduct comprehensive SEO audits and develop actionable optimisation strategies.
Experience with keyword research, search intent analysis and content optimisation.
Understanding of website architecture, crawlability, indexation and Core Web Vitals.
Knowledge of AI Search, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
Experience with Local SEO, International SEO (hreflang) and structured data (Schema Markup).
Strong analytical skills with the ability to interpret SEO performance and recommend improvements.
Excellent stakeholder management and the ability to work collaboratively with technical, content and marketing teams.
Support in monitoring and responding to online reviews and customer feedback, helping maintain a strong brand reputation while enhancing visibility across search and AI platforms.
Assist in managing reputation during high-priority or sensitive issues, working closely with internal stakeholders where required.
Identify recurring customer feedback and collaborate with relevant teams to recommend improvements.
Ensure online review content and business profiles contribute positively to the brand's visibility in both traditional and AI-powered search.
REQUIREMENTS
2–5 years of proven experience in SEO, with a strong focus on technical SEO and organic search growth.
Experience managing SEO for medium to large websites or multi-site environments.
Experience in hospitality, travel or lifestyle brands is advantageous.
Experience developing SEO strategies for multi-brand or international websites.
Familiarity with Google AI Overviews, LLM optimisation and emerging AI search trends.
Basic knowledge of HTML, CSS or JavaScript to support technical SEO implementation.
Experience using Python or automation tools for SEO analysis is a plus.
Strong project management, communication and presentation skills.
TOOLS
Experience with:
Google Search Console
Google Analytics 4 (GA4)
Ahrefs or Semrush
Screaming Frog SEO Spider
Google Tag Manager
Looker Studio
AI tools such as Claude, ChatGPT, Gemini or Perplexity
Microsoft Excel / Google Sheets

Work arrangement
No