Digital Marketing Executive

Company Profile:
Synersoft is a recognized innovator in SME-IT solutions, with its flagship technology, BLACKbox. BLACKbox helps SMEs simplify their needs related to data preservation, information security, productivity enhancement, and fraud protection. The company has thousands of customers across Ahmedabad, Mumbai, Pune, Vadodara, Surat, and Bangalore.
Key Responsibilities:
Plan and execute digital marketing campaigns across SEO, SEM, social media, email marketing, and display advertising.
Develop and manage the company's social media presence across relevant platforms.
Generate leads through digital marketing campaigns and optimize campaigns for better conversions.
Plan, execute, and measure campaigns, experiments, and conversion tests.
Monitor and analyze campaign performance based on ROI and KPIs.
Identify market trends and insights and optimize marketing spend and campaign performance accordingly.
Collaborate with internal teams to create landing pages and improve user experience.
Analyze the end-to-end customer journey across multiple channels and optimize conversion funnels.
Manage and optimize Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other relevant advertising platforms.
Optimize website and social media content to improve reach, engagement, and conversions.
Create and execute SMS and email marketing campaigns.
Coordinate with external agencies and vendors whenever required.
Stay updated with emerging digital marketing trends and technologies and recommend relevant opportunities for adoption.
Design and coordinate marketing materials such as brochures, pamphlets, and other promotional creatives.
Manage and monitor the company's social media accounts and improve key metrics such as likes, shares, engagement, and followers.
Candidate Profile:
Proven experience as a Digital Marketing Executive or in a similar role.
Strong understanding of digital marketing concepts and strategies.
Hands-on experience with Google Ads, SEO, Facebook/Instagram Ads, LinkedIn Ads, and other digital marketing platforms.
Experience in lead generation through digital marketing.
Good understanding of social media management and advertising.
Content creation and creative writing skills.
Strong analytical and problem-solving abilities.
Excellent communication and interpersonal skills.
Ability to identify digital marketing trends and implement effective growth strategies.
Experience:
2–6 years of relevant experience, with a minimum of 3 years of hands-on experience in Google Ads, SEO, LinkedIn Ads, Facebook/Instagram Ads, and social media marketing.
Preferred Skills:
SEO | Google Ads | SEM | Facebook Ads | Instagram Ads | LinkedIn Ads | Social Media Marketing | Lead Generation | Email Marketing | SMS Marketing | Content Marketing | Analytics | Conversion Optimization

Work arrangement
No