Digital Paid Media Specialist – FMCG & Creative Agency Experience

Job Title: Performance Marketing Specialist
Location: Noida, Uttar Pradesh
Employment Type: Full-Time
Experience: 5-7 years (Agency or Quick Commerce experience preferred)
About Us – Sociapa Ventures Pvt. Ltd. Sociapa is a dynamic brand management and digital marketing agency driving growth through strategy, creativity, and data-led performance. We partner with leading FMCG, lifestyle, and consumer brands — delivering high-performing campaigns across digital and quick commerce platforms.
Role Overview: We are seeking a Performance Marketing Specialist with strong expertise in paid media and Quick Commerce marketing. The ideal candidate should have a proven track record of managing and optimizing campaigns on platforms like Meta, Google, YouTube, and Quick Commerce marketplaces (Blinkit, Zepto, Swiggy, Instamart, Big Basket, etc.). This role demands a results-driven marketer who can balance analytical thinking with creative execution to deliver measurable performance outcomes across multiple digital ecosystems.
Key Responsibilities:
• Plan, execute, and optimize paid digital campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, and Quick Commerce platforms (Blinkit, Zepto, Instamart, BigBasket, etc.).
• Drive campaigns for product visibility, conversions, and sales uplift across eCommerce and Q-Commerce platforms.
• Analyze campaign performance using Google Looker Studio, Analytics, Excel, Power BI, or similar tools; provide insights and actionable recommendations.
• Conduct A/B testing, audience segmentation, and creative optimization to maximize ROI.
• Collaborate with the creative, content, and client servicing teams to ensure messaging consistency and campaign synergy.
• Monitor budget pacing, bids, and performance trends, ensuring cost efficiency and goal achievement.
• Stay updated on Quick Commerce trends, category dynamics, and platform algorithms to maintain a competitive edge.
• Prepare detailed performance reports, dashboards, and client presentations with measurable KPIs.
Required Skills & Qualifications:
• 5-7 years of hands-on experience in performance marketing, preferably in a digital marketing or eCommerce/Quick Commerce environment.
• Strong command of Google Ads, Meta Ads, YouTube Ads, and marketplace ad platforms like Blinkit Ads, Zepto Ads, and Instamart.
• Analytical mindset with expertise in Looker Studio, Google Analytics, Excel, Tableau, or Power BI.
• Proven ability to manage multiple client campaigns with clear performance tracking and optimization.
• Deep understanding of FMCG, consumer goods, and online retail ecosystems.
• Excellent communication, reporting, and client interaction skills.
• Bachelor’s degree in Marketing, Business, or related field.
Preferred Qualifications:
• Google Ads and Meta Blueprint Certifications are an advantage.
• Prior experience in Quick Commerce ad management and FMCG campaign strategy.
• Familiarity with CRM tools, conversion rate optimization (CRO), and landing page analytics.
To Apply: Send your CV and relevant campaign reports to hello@sociapa.com

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