Head of Digital Marketing

About Us
Enbraun Technologies is the team behind eResource Scheduler, a global B2B SaaS product for workforce and project resource management. Our platform helps organizations plan work smarter, allocate resources efficiently, and improve productivity through better scheduling and capacity planning.
We are focused on building simple, powerful products that solve real operational challenges for businesses worldwide.
Profile
We're looking for a hands-on Digital Marketing Head with 5–8 years of B2B SaaS/Software Product experience who can:
Own end-to-end digital marketing (paid ads, SEO, content, email)
Drive qualified leads and revenue, not just traffic
Use AI tools and modern marketing tactics to stay ahead
Lead and mentor a marketing team.
Responsibilities
1) Performance Marketing
Run and optimize Google Ads, LinkedIn Ads, and campaigns
Improve CAC, CPL, and ROI across all paid channels
Build ABM campaigns for enterprise prospects
2) SEO & Content
Lead SEO, GEO/AEO (Generative & Answer Engine Optimization)
Create content strategies around high-intent keywords
Optimize technical SEO and improve organic rankings
3) Lead Generation & Funnel Optimization
Drive demand generation and qualified pipeline (MQLs → SQLs)
Improve conversion rates across landing pages, forms, and nurture flows
Run experiments to optimize the buyer journey
4) Analytics & Reporting
Track performance using GA4, HubSpot/CRM, and dashboards
Analyze funnel metrics and channel ROI
Make data-driven decisions on budget and strategy
5) Team Leadership
Manage and mentor 3–6 marketers
Set clear goals and hold the team accountable
Build a culture of experimentation and learning
Requirements
5–8 years of experience in digital marketing (B2B SaaS).
Hands-on experience with Google Ads and LinkedIn Ads.
Proven track record of improving CPL, CAC, or lead quality.
Experience working on lead generation and conversion funnels.
Strong understanding of SEO, GEO/AEO, inbound marketing, and content strategy-and how search behavior is evolving with AI Overviews and AI search tools.
Experience with tools like GA4, Search Console, HubSpot (or any CRM), Ahrefs/SEMrush.
Experience in team handling or mentoring.
Strong analytical thinking and ability to work with data and performance metrics.
Good communication skills and ability to collaborate across teams.
Why join us?
5-day work week.
Collaborative, fast-growing team
Quarterly recognition programs & yearly outings
Paid leaves and learning opportunities

Work arrangement
No