Digital Marketing Specialist – Paid Ads & Lead Generation

Senior Digital Marketing Executive – Ads & Lead Generation
Experience: 2–4 Years | Job Type: Full-Time | Location: Surat, Gujarat – Onsite
About the Role :
We are looking for a Senior Digital Marketing Executive who is experienced in running paid advertising
campaigns and generating high-quality leads for a software/IT business. The ideal candidate should have
strong hands-on experience with performance marketing and be comfortable managing campaigns with clearlead-generation and ROI targets.
Key Responsibilities :
• Plan, launch, and manage Google Ads and Meta Ads campaigns for lead generation.
• Develop strategies to generate high-quality B2B leads for our software products and services.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Monitor campaign performance and optimize CPC, CPL, CTR, conversion rates, and ROI.
• Create and test different ad copies, creatives, landing pages, and audience segments.
• Manage and optimize monthly advertising budgets effectively.
• Track leads and campaign performance through Google Analytics, Google Tag Manager, and conversion tracking.
• Analyze campaign data and prepare regular performance reports.
• Work closely with the Sales Team to improve lead quality and conversion.
• Identify new paid marketing opportunities and continuously improve lead-generation strategies.
• Stay updated with the latest trends, tools, and changes in digital advertising platforms.
Requirements :
• 2–4 years of hands-on experience in Digital Marketing, Performance Marketing, or Paid Advertising.
• Strong experience with Google Ads and Meta Ads.
• Proven experience in lead generation, preferably for B2B, SaaS, IT, or software companies.
• Good understanding of campaign analytics and performance metrics.
• Experience with Google Analytics, Google Tag Manager, Search Console, or similar tools.
• Strong analytical and problem-solving skills.
• Ability to manage campaigns independently and take ownership of performance.
• Good communication and reporting skills.

Work arrangement
No