PAID ADS & CONTENT MANAGER

Company Description Dhul Mitti is a creative, Mumbai-based brand focused on handcrafted, design-led products that celebrate everyday living. The company blends traditional techniques with contemporary aesthetics, aiming to create pieces that are functional, thoughtful, and visually appealing. Dhul Mitti values authenticity, detail-oriented craftsmanship, and meaningful storytelling around its products and brand. Team members collaborate closely across design, marketing, and operations to build a recognizable and consistent brand identity. The work environment encourages initiative, creativity, and a strong sense of ownership in shaping how the brand is seen and experienced.
Role Description The PAID ADS & CONTENT MANAGER will manage end-to-end digital campaigns and content across platforms, in a full-time, on-site role based in Mumbai. Day-to-day responsibilities include planning, executing, and optimizing paid advertising campaigns on major channels (such as Meta, Google, and other relevant platforms) to drive awareness, traffic, and sales. The role involves creating and managing content calendars, writing and editing copy for ads, social media, email, and website, and coordinating with designers for visual assets. The manager will analyze campaign performance, prepare regular reports, and use insights to refine targeting, messaging, and budgets. Collaboration with the founder and cross-functional teams is expected to ensure brand consistency and to experiment with new formats and strategies for growth.
Qualifications
Strong skills in paid advertising campaign management, including planning, execution, optimization, and performance tracking.
Ability to create and manage content strategies, including developing content calendars and aligning messaging with brand objectives.
Proficient in writing and editing clear, engaging content for ads, social media, email, and website.
Experience analyzing digital marketing metrics and using data to make decisions on targeting, creatives, and budgets.
Comfort working closely with design teams to produce cohesive visual and written content.
Understanding of social media platforms, e-commerce funnels, and basic customer journey mapping.
Excellent communication, time management, and organizational skills, with the ability to manage multiple campaigns simultaneously.
Bachelor’s degree in Marketing, Communications, Advertising, or a related field, or equivalent practical experience.
Prior experience in a direct-to-consumer brand, lifestyle, or design-focused company is an advantage.
Willingness to work on-site in Mumbai and collaborate in a small, fast-paced, creative team environment.

Work arrangement
No