Meta and google ads

Company Description Spark Point Abroad helps students build education and career pathways in Germany through structured, high-impact programs. The organization provides end-to-end guidance for admission to public universities with low or no tuition fees, supporting both undergraduate and postgraduate applicants. It also specializes in Germany’s dual vocational training (Ausbildung), assisting students with eligibility, applications, and preparation for in-demand sectors. In addition, Spark Point Abroad offers practical training and mentoring to help students secure internships and entry-level jobs in Germany, emphasizing real-world skills, industry expectations, and interview readiness. The team is focused on turning international education and work ambitions into achievable, well-planned outcomes.
Role Description This is a full-time, on-site Meta and Google Ads role based in Indore. The role involves planning, creating, and optimizing paid campaigns across Meta (Facebook, Instagram) and Google (Search, Display, YouTube) to generate qualified leads and brand awareness for Spark Point Abroad’s programs. On a day-to-day basis, the team member will conduct keyword and audience research, set up and manage ad sets and campaigns, monitor performance metrics, and make data-driven adjustments to improve results. The role also includes collaborating with content and design teams on ad creatives and landing pages, tracking conversions, preparing performance reports, and staying updated with platform policies and best practices. The person in this role will work closely with counseling and operations teams to align campaign goals with enrollment targets and overall business objectives.
Qualifications
Strong proficiency in managing Meta Ads (Facebook, Instagram) campaigns, including audience targeting, budget allocation, and performance optimization.
Hands-on experience with Google Ads (Search, Display, YouTube), including keyword research, bidding strategies, and conversion tracking.
Ability to analyze campaign data using tools such as Google Analytics, Meta Ads Manager, and related reporting dashboards to draw actionable insights.
Skills in crafting clear ad copy and collaborating with designers on effective creatives and landing pages that support lead generation goals.
Understanding of digital marketing fundamentals, including funnels, remarketing, A/B testing, and basic SEO concepts.
Excellent written and verbal communication skills, with the ability to coordinate effectively across marketing, counseling, and operations teams.
Strong attention to detail, problem-solving mindset, and comfort working with targets and deadlines in a fast-paced environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Prior experience in education, overseas consulting, or performance marketing for service-based businesses is an advantage.
Willingness to work on-site in Indore and adapt to evolving platform changes and campaign strategies.

Work arrangement
No