Marketing Lead (Only IT & Cybersecurity industry preferred)

If interested, do share your resume at farheen.akhtar@talentcorner.in or 9036659658
Job Title – Marketing Lead
CTC – Upto 24 LPA
Experience Required – 8+ years
Location - Bhandup West, Mumbai (work from office)
About the Job:
The Marketing Lead will own the company's overall marketing strategy, brand positioning, demand generation, community growth, digital presence, and marketing operations across all company's business units. This role is responsible for building the company into one of the most recognized cybersecurity brands globally while driving measurable business growth. The individual will also mentor and manage marketing leads of individual business units.
Key Responsibilities:
Brand Strategy
• Define and execute the company's marketing vision.
• Build a consistent brand identity across all platforms.
• Position the company as the leading cybersecurity learning and community platform.
Growth Marketing
• Drive qualified lead generation.
• Improve conversion rates across all funnels.
• Scale organic and paid acquisition.
• Own website traffic and performance.
Content & Thought Leadership
• Develop annual content strategy.
• Build founder branding initiatives.
• Create campaigns around trainings, events, podcasts and reports.
• Drive LinkedIn, YouTube and community growth.
Campaign Management
• Plan quarterly campaigns.
• Launch integrated digital campaigns.
• Manage webinars, product launches and events.
• Coordinate PR opportunities.
Community Marketing
• Support growth of the communities.
• Increase newsletter subscribers.
• Grow email database.
• Build referral and ambassador programs.
Team Leadership
• Lead the complete marketing function.
• Mentor designers, content creators, video editors and digital marketers.
• Guide marketing leads of business units.
• Build marketing processes and KPIs.
Analytics
• Own dashboards covering
• Website traffic
• Marketing qualified leads
• Cost per lead
• CAC
• Conversion rates
• Social growth
• Campaign ROI
Required Skills Functional Skills:
• Brand Strategy
• Growth Marketing
• Product Marketing
• Performance Marketing
• Community Marketing
• Campaign Planning
• Event Marketing
• B2B Marketing
• Content Marketing
• Marketing Analytics
Technical Skills
• Google Analytics
• Google Ads
• LinkedIn Ads
• Meta Ads
• HubSpot (or CRM)
• SEO
• Email Marketing
• WordPress
• Canva/Figma understanding
• Marketing Automation
• AI tools (ChatGPT, Claude, Perplexity etc.)
Preferred Experience:
• 8+ years in marketing
• Experience in B2B technology or cybersecurity preferred
• Experience leading teams
• Experience managing budgets
• Strong understanding of digital marketing
Success Metrics (KPIs):
• Website growth
• Qualified leads generated
• Revenue influenced by marketing
• Brand reach
• Social media growth
• Community growth
• Campaign ROI
• Event registrations
• Marketing automation maturity
• Team performance
• AI content tools

Work arrangement
No