Search Engine Optimization Specialist

SEO Specialist – SEO, AEO & GEO
Job Type - Full-Time, Work from Office in Central Kolkata
Minimum Experience - 1 to 2 Years
Salary Offered - 18,000 to 22.000 per month
We are looking for a motivated SEO Executive who understands the fundamentals of search engine optimization and is interested in working with newer search concepts such as AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
Key Responsibilities
SEO Optimization
Perform keyword research for service pages, blogs, landing pages, and other website content.
Optimize page titles, meta descriptions, headings, URLs, internal links, and image alt text.
Help improve existing website pages for better organic search visibility.
Conduct basic competitor and SERP analysis.
Identify content gaps and keyword opportunities.
Assist with internal linking and website content structure.
Monitor keyword rankings and organic traffic.
Support basic off-page SEO and link-building activities.
Help identify broken links, duplicate content, indexing problems, and other common SEO issues.
Technical SEO
Perform basic website SEO audits.
Check website crawling and indexing issues.
Review XML sitemaps and robots.txt.
Monitor pages through Google Search Console.
Identify basic Core Web Vitals and page-speed issues.
Check canonical tags, redirects, status codes, and page indexing.
Work with developers or the website team to communicate SEO-related fixes.
Basic understanding of HTML and website structure will be useful.
Content Optimization
Optimize blogs and service pages based on target keywords and search intent.
Recommend improvements to headings, FAQs, content structure, and internal linking.
Help create SEO-friendly content briefs.
Identify questions users commonly search for around our services.
Review published content for basic SEO best practices.
Support content updates to improve rankings of existing pages.
AEO – Answer Engine Optimization
Researching question-based search queries.
Creating and optimizing FAQ sections.
Structuring content with clear questions and direct answers.
Improving content for featured snippets and People Also Ask results.
Helping implement appropriate structured data/schema recommendations.
Creating concise answer-focused sections within service pages and blogs.
Improving topical relevance and content clarity.
GEO – Generative Engine Optimization
Researching how brands and competitors appear across AI search platforms.
Checking brand mentions and citations on platforms such as ChatGPT, Gemini, Perplexity, and Google AI search experiences.
Identifying content that can improve brand authority and AI-search discoverability.
Helping optimize statistics, FAQs, definitions, comparisons, expert insights, and factual content.
Finding relevant third-party websites where brand mentions or citations can be developed.
Supporting content optimization for better entity and topical authority.
Monitoring changes in AI search visibility.
SEO Tools
The candidate should have basic working knowledge of some of the following tools:
Google Search Console
Google Analytics / GA4
Google Keyword Planner
Google Trends
Ahrefs / Semrush / Ubersuggest or similar SEO tools
PageSpeed Insights
Screaming Frog or similar crawling tools
ChatGPT, Gemini, Perplexity or other AI tools
Required Skills
Good understanding of basic SEO concepts.
Basic knowledge of on-page and off-page SEO.
Understanding of keyword research and search intent.
Ability to analyze Google search results and competitors.
Basic understanding of technical SEO.
Good research skills.
Basic understanding of content optimization.
Comfortable working with spreadsheets and SEO reports.
Basic understanding of AI tools and AI-powered search.
Willingness to learn AEO, GEO, structured data, and modern SEO techniques.
Good written communication skills.
Key Performance Areas
Improvement in keyword visibility
Growth in organic impressions and clicks
Quality of on-page optimization
SEO issues identified and resolved
Improvement of existing website content
Growth of relevant indexed pages
Quality of keyword and competitor research
Improvement in question-based search visibility
Contribution toward AI-search citations and brand mentions
Consistency and accuracy of SEO execution

Work arrangement
No