Marketing Specialist

Company Description Svasti Care Medical Centre is a growing healthcare facility committed to providing accessible, high-quality medical services to the local community in Dehradun. The centre focuses on patient-centric care, combining clinical expertise with a welcoming environment. Svasti Care aims to build long-term relationships with patients through trust, transparency, and consistent service. The organization values collaboration across medical and non-medical teams to improve health outcomes and community well-being.
Role Description This is a full-time, on-site Marketing Specialist role based at Svasti Care Medical Centre in Dehradun. The Marketing Specialist will plan and execute marketing campaigns to promote the centre’s services, strengthen brand awareness, and support patient acquisition and retention. Day-to-day responsibilities include conducting market research, analyzing local healthcare trends, coordinating promotional activities, managing digital and offline marketing channels, and supporting community outreach initiatives. The role involves collaborating with clinical and administrative teams to develop patient-focused messaging, tracking campaign performance, and preparing regular reports on key marketing metrics. The Marketing Specialist will also assist with event planning, partnerships, and feedback collection to ensure marketing activities align with patient needs and organizational goals.
Qualifications
Candidates should possess strong Communication and Customer Service skills to engage effectively with patients, partners, and internal teams.
Candidates should possess Market Research and Marketing Strategy skills to identify opportunities, segment audiences, and design effective campaigns.
Candidates should possess Sales and relationship-building abilities to support patient acquisition initiatives and referral programs.
Candidates should possess basic digital marketing skills (e.g., social media management, content creation, email marketing) relevant to healthcare promotion.
Candidates should possess analytical skills to interpret data, monitor campaign performance, and present clear insights and recommendations.
Relevant experience in healthcare or service-oriented industries is beneficial, along with familiarity with local Dehradun market dynamics.
Diploma or degree in Marketing, Business, Communications, or a related field is preferred, and comfort working in an on-site clinical environment is important.

Work arrangement
No