Google Ads Performance Marketing Specialist (IT Services)

Company Description Innovacio Technologies is a technology powerhouse that delivers customized digital solutions to help organizations improve efficiency and increase revenue. The company builds end-to-end products across web and mobile applications, game development, and advanced technologies such as artificial intelligence and machine learning. Innovacio also develops desktop and enterprise software, including ERP and CRM systems tailored to business needs. Its expertise extends to IoT and embedded systems, firmware development, and PCB design, providing clients with comprehensive technology support.
Role Description This is a full-time remote role for a Google Ads Performance Marketing Specialist focused on IT services. The specialist will plan, set up, and optimize Google Ads campaigns across search, display, video, and other relevant formats to drive qualified leads for Innovacio’s technology solutions. Day-to-day responsibilities include conducting keyword research, managing budgets and bids, monitoring campaign performance, and implementing data-driven adjustments to improve ROI. The role involves collaborating with sales and product teams to align campaigns with business objectives, writing and testing ad copy and creatives, and preparing regular performance reports and insights. The specialist will also stay current with Google Ads best practices, platform updates, and industry trends to continuously refine the paid marketing strategy.
Qualifications
Candidates should possess strong Analytical Skills and Data Analysis capabilities to interpret campaign metrics and optimize performance.
Candidates should possess solid Performance Management and Performance Testing skills to manage, evaluate, and improve multiple campaigns and experiments.
Candidates should possess effective Communication skills to collaborate with cross-functional teams and present findings clearly.
Hands-on experience managing Google Ads (Search, Display, Video) and other PPC platforms; Google Ads certification is preferred.
Experience in performance marketing for IT services, SaaS, or technology products is highly beneficial.
Proficiency with analytics tools (e.g., Google Analytics, Tag Manager) and tracking setups (conversion tracking, UTM parameters).
Ability to work independently in a remote environment, manage priorities, and meet deadlines.
Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.

Work arrangement
No