Senior Performance Media Specialist

ROLE OVERVIEW
The Senior Performance Marketing Strategist is responsible for ensuring every advertising dollar entrusted to Rosy Finch works as hard as possible.
This role exists because paid media is no longer about managing platforms. It is about understanding audiences, identifying opportunities, testing hypotheses, and making investment decisions based on evidence instead of assumptions.
Campaigns do not succeed because someone clicked the right buttons. They succeed because someone understood what the data was saying before everyone else.
This role exists to create that advantage.
The Senior Performance Marketing Strategist owns the strategy, execution, optimization, and ongoing evolution of paid media programs across our client portfolio. They continuously evaluate performance, challenge assumptions, research competitors, identify opportunities, and recommend what should happen next.
Rosy Finch operates Fast, Fun, and Top-Tier. This role ensures our clients’ media investments do the same.
Salary Range: $1,500 - $1,900 USD / month
Required Business Hours: 9a - 6p EST, Monday - Friday
CORE RESPONSIBILITIES
Paid Media Strategy & Execution
• Own campaign strategy across Google Ads, Microsoft Ads, Meta, LinkedIn, and TikTok.
• Develop media strategies aligned with client business objectives, not platform best practices alone.
• Build, launch, optimize, and scale campaigns across Search and Paid Social.
• Support Programmatic campaigns through CM360 and DV360 when applicable.
• Own client relationships by leading strategy presentations, communicating performance insights and providing strategic recommendations.
Performance Analysis & Optimization
• Continuously monitor campaign performance and identify opportunities to improve efficiency and results.
• Analyze campaign performance across platforms using GA4, Google Tag Manager, CRM data, and platform reporting.
• Recommend optimizations backed by data, not intuition.
• Identify performance issues before they become client problems.
Research & Strategic Insight
• Conduct ongoing competitive, audience, and market research.
• Stay informed on platform updates, industry trends, privacy changes, and emerging advertising capabilities.
• Bring new ideas to the team instead of waiting to be asked.
• Continuously challenge assumptions through testing.
Measurement & Attribution
• Validate tracking and measurement across paid campaigns.
• Understand how media contributes to business outcomes beyond platform metrics.
• Partner with Strategy and Analytics to tell the complete performance story.
AI & Innovation
• Continuously evaluate new AI tools and platform capabilities.
• Identify opportunities to improve campaign quality, efficiency, and internal workflows.
• Help Rosy Finch stay ahead of industry changes rather than reacting to them.
DECISION AUTHORITY
• Authority to recommend campaign strategy and budget allocation.
• Authority to pause, adjust, or restructure campaigns based on performance.
• Authority to recommend new testing initiatives and optimization priorities.
KEY PERFORMANCE INDICATORSClient Performance
Consistent improvement in campaign efficiency and business outcomes.
Media investments aligned to client objectives.
Strategic Thinking
High-quality recommendations supported by research and data.
Proactive identification of opportunities before clients request them.
Campaign Excellence
Accurate campaign execution with strong tracking and measurement.
Minimal operational errors.
Continuous Improvement
Ongoing adoption of new platform capabilities, AI features, and emerging best practices.
Meaningful testing roadmap across client accounts.
WHAT SUCCESS LOOKS LIKE
• Clients trust our recommendations because they consistently produce results.
• Performance issues are identified before they become business problems.
• Paid media strategies evolve continuously instead of remaining static.
• Every recommendation is supported by evidence.
• Rosy Finch remains ahead of platform changes, not behind them.
• The team looks to this person for insight, not just execution.
THIS ROLE IS NOT FOR YOU IF…
• You only enjoy launching campaigns and don’t enjoy analyzing them.
• You are uncomfortable making recommendations backed by data.
• You dislike research or continuous learning.
• You believe platform certifications are a substitute for strategic thinking.
• You struggle in fast-moving environments where priorities evolve quickly.
• You are not genuinely curious about how marketing works.
• You don’t like to speak with clients on a weekly basis.

Work arrangement
No