Content Editor and Social Media Manager

Content Repurposing & Social Media Manager
Location: Delhi / Gurgaon
Experience: 1–3 years
Employment: Full-time
Salary: ₹35,000–₹40,000/month + performance incentives
About the Role
We’re looking for a Content Repurposing & Social Media Manager who can take our existing content and turn it into high-performing short-form content across Instagram and YouTube Shorts.
This is not a traditional social media management role and not just a video editing role.
We’re looking for someone who understands content, internet culture, short-form storytelling and what makes people stop scrolling.
You’ll be responsible for taking long-form content, performances, interviews, behind-the-scenes footage and other raw content, finding the best moments, editing them into engaging short-form videos, and getting them published.
What You’ll Do
Content Discovery
* Go through long-form videos, DJ sets, interviews, performances, classes and behind-the-scenes content
* Identify interesting, entertaining, educational and highly shareable moments
* Develop a content bank and maintain a regular content pipeline
* Identify trends and formats that can be adapted to our content
Video Editing
* Edit Instagram Reels and YouTube Shorts
* Create strong hooks in the first few seconds
* Add subtitles, on-screen text, graphics, B-roll, cuts and transitions where appropriate
* Create engaging covers/thumbnails
* Repurpose one long-form piece into multiple short-form assets
Publishing & Social Media
* Write captions and post copy
* Add relevant keywords
* Schedule and publish content through Metricool
* Maintain the content calendar
* Ensure content is consistently published across platforms
DM Automation
* Set up and manage Instagram DM automations
* Build comment-to-DM and keyword-based flows
* Help turn content engagement into enquiries, leads, downloads and registrations
Analytics & Optimization
* Track content performance
* Analyze reach, retention, shares, saves, comments and profile visits
* Identify what formats/hooks/topics are working
* Continuously improve our content based on performance
What We’re Looking For
* 1–3 years of experience in short-form content, social media, content creation or video editing
* Strong understanding of Instagram Reels and short-form content
* Excellent editing skills in CapCut, Premiere Pro, DaVinci Resolve or similar
* Strong sense of what makes content engaging and shareable
* Ability to identify a great clip without being told exactly what to look for
* Good understanding of hooks, retention and storytelling
* Comfortable using scheduling/social media management tools such as Metricool
* Familiarity with Instagram DM automation tools is a strong plus
* Good written English
* Strong attention to detail
* Ability to work independently and take ownership
Bonus Points
* Passion for music, DJs, nightlife, pop culture or creator content
* Experience working with artists, creators, music brands, academies or events
* Understanding of current Instagram/TikTok trends
* Experience with tools such as ManyChat or similar DM automation platforms
The Ideal Candidate
You don’t need to be the world’s best video editor.
We care more about content instinct.
If you can watch a 60-minute video and immediately identify:
“These are the 5 moments that could become Reels, and here’s how I’d package each one.”
you’ll probably be a great fit.
What You’ll Get
* Ownership of the short-form content pipeline
* Opportunity to work closely with artists, DJs, creators and music brands
* A highly creative working environment
* Performance-based incentives
* Opportunity to grow into a larger content/growth role
How to Apply
Send us:
1. Your CV
2. Your portfolio / previous work
3. 3 Reels you’ve edited that you believe have strong viral potential
4. A short note explaining why you think those 3 pieces work
Please do not apply without a portfolio.

Work arrangement
No