BESS marketing

Company Description Aatral ESP focuses on next-generation Battery Energy Storage Systems (BESS) built on sodium-ion electrochemistry. The company is committed to developing advanced, sustainable energy storage solutions that can support grid stability and clean energy deployment. By leveraging innovative battery technology, Aatral ESP aims to deliver safer, cost-effective, and scalable storage systems for diverse applications. Team members collaborate at the intersection of electrochemistry, engineering, and market development to accelerate the adoption of sodium-ion batteries.
Role Description The BESS Marketing role is a full-time, on-site position based in Chennai. The person in this role will develop and implement marketing strategies that promote Aatral ESP’s sodium-ion BESS solutions to key target markets, including utilities, commercial and industrial customers, and energy project developers. Day-to-day activities include conducting market research, preparing marketing content and presentations, coordinating campaigns, and supporting sales with lead generation and customer outreach. The role involves collaborating closely with technical and product teams to translate complex product features into clear value propositions, managing customer communication, and maintaining relationships through responsive follow-up and service. The position also requires monitoring competitor activity, analyzing market trends, and providing regular reports and insights to guide business decisions.
Qualifications
Candidates should possess strong Communication and Customer Service skills to engage effectively with clients and internal stakeholders.
Candidates should possess Market Research and Marketing Strategy skills to identify opportunities, segment markets, and plan targeted campaigns.
Candidates should possess Sales skills to support lead generation, opportunity qualification, and collaboration with the sales team on proposals.
Relevant experience in energy, renewable energy, or battery storage markets is highly beneficial.
Ability to present technical solutions in a clear, non-technical manner and create marketing materials (presentations, briefs, digital content).
Bachelor’s degree in Marketing, Business, Engineering, or a related field, or equivalent practical experience.
Strong analytical skills, proficiency with standard office and presentation tools, and willingness to work in a fast-paced, growing company environment.

Work arrangement
No