Digital Marketing Manager

We are looking for a results-driven Digital Marketing Manager to lead and scale our digital marketing efforts, with a strong focus on outreach marketing, performance-driven campaigns, and AI-powered marketing execution. The ideal candidate will own the full-funnel marketing strategy — from generating awareness and traffic to converting leads into revenue.
Location
Rajkot, Gujarat
Responsibilities
Plan, execute, and optimize outreach marketing campaigns (email outreach, LinkedIn outreach, cold outbound, partnership/influencer outreach, etc.) to drive top-of-funnel growth.
Design and manage multi-channel digital campaigns across SEO, email, social, and content to drive qualified traffic and engagement.
Leverage AI tools and platforms to improve campaign speed, personalization, and performance.
Own the lead generation funnel — driving and improving Marketing Qualified Leads (MQLs).
Collaborate closely with Sales, Product, and Content teams to align marketing campaigns with revenue goals and pipeline targets.
Manage marketing budgets to maximize ROAS across paid channels (Google Ads, LinkedIn Ads, Meta Ads, etc.).
Continuously test, iterate, and optimize campaigns.
Build and maintain reports to communicate marketing performance and ROI to leadership.
Stay current on emerging AI marketing tools, automation platforms, and industry trends to keep the marketing function competitive and efficient.
Experience
4+ years of experience in Digital Marketing, with proven ownership of outreach marketing programs.
Education
BBA, MBA, BE, ME, BCA, MCA, B.Tech or any relevant degree
Must Have
Proven, hands-on experience in outreach marketing (not just inbound/content marketing).
Demonstrable examples of AI implementation in a marketing context — not just familiarity, but actual usage/deployment.
Team leading experience for atleast 1+ year.
Strong analytical skills with comfort in marketing/reporting tools (Google Analytics, CRM dashboards, etc.).
Excellent communication skills to work cross-functionally with Sales and leadership.
Has owned and reported against funnel metrics (MQL, SQL, conversion rate, CAC, pipeline contribution) to leadership or sales, not just marketing-side vanity metrics.

Work arrangement
No