Marketing - Performance & SEO Specialist

TITLE: Marketing - Performance & SEO Specialist
EXPERIENCE: 4+ Years
LOCATION: 1023, The Epicenter, Waman Tukaram Patil Marg, Chembur, Mumbai – 400 071
OUR HERITAGE AND JOURNEY:
A Legacy of Innovation, A Future of Solutions
Founded with a vision to transform the package management industry, Smartbox has built a legacy of delivering innovative, reliable, and scalable locker solutions since 2015. Over the years, we have become a trusted partner for businesses across industries, offering secure, seamless, and data-driven logistics solutions.
Our expertise, backed by the deployment of over 14,000 lockers and a 98% customer satisfaction rate, stands as a testament to our commitment to excellence in customer service. Smartbox Lockers continues to lead the way in shaping the future of smart, efficient package management systems worldwide.
Over time, Smart box grew from a hardware manufacturer into an ISO 27001:2022 and PCI-DSS certified full platform business, pairing modular locker hardware with an enterprise-grade cloud-SaaS layer for access control, monitoring, analytics and system integration. Our partners include Morgan Stanley, HCL, GE Healthcare, Unisys, Bajaj Finance, ICICI Bank, and DXC Technology.
Job Summary
We are looking for a data-driven Performance Marketing & SEO Specialist with 4–5 years of hands-on experience in digital marketing, paid media, and search engine optimization. The ideal candidate will be responsible for driving high-quality lead generation, improving website visibility, optimizing campaign performance, and maximizing ROI across digital channels.
Key Responsibilities

Search Engine Optimization (SEO)
Develop and execute on-page, off-page, and technical SEO strategies.
Conduct comprehensive keyword research and content gap analysis.
Optimize website structure, metadata, internal linking, schema markup, and Core Web Vitals.
Monitor website performance using Google Search Console, GA4, SEMrush, or similar tools.
Improve organic rankings, traffic, and lead generation through SEO best practices.
Collaborate with content writers to create SEO-optimized blogs, landing pages, and website content.
Build and execute ethical backlink acquisition strategies.
Stay updated with Google's algorithm updates and implement necessary changes.
Performance Marketing
Plan, execute, and optimize paid campaigns across: Google Ads (Search, Display, Performance Max) , LinkedIn Ads , Meta Ads (Facebook & Instagram) , YouTube Ads
Manage campaign budgets and optimize CPL, CPA, ROAS, and ROI.
Conduct keyword research, audience segmentation, and competitor analysis.
Create and execute A/B tests for ad creatives, landing pages, and CTAs.
Monitor campaign performance using Google Ads, GA4, Looker Studio, and other analytics tools.
Implementation of remarketing and account-based marketing (ABM) campaigns applicable.
Coordinate with the design and content teams to develop high-converting ad creatives and landing pages.
Generate weekly and monthly performance reports with actionable insights.
Website & Analytics
Manage tracking implementation using Google Tag Manager.
Configure and monitor conversion tracking, events, and attribution.
Analyze user behavior and recommend UX improvements to increase conversions.
Work closely with the web development team to improve website speed, SEO, and conversion performance.
Required Skills
Strong expertise in Google Ads and LinkedIn Ads.
In-depth knowledge of SEO (On-page, Off-page, Technical SEO).
Hands-on experience with: Google Analytics 4 (GA4) Google Search Console Google Tag Manager Google Ads Editor Looker Studio Ahrefs, SEMrush
Experience with conversion tracking and attribution models.
Understanding of landing page optimization and CRO.
Strong analytical and problem-solving skills.
Excellent communication and stakeholder management abilities.
Hands on experience in Managing Performance Marketing/SEO Tools

Work arrangement
No