Paid Media Manager

Company Description
TraviYo is a one-stop solution for travel professionals, providing integrated technology, marketing, and mentorship to help travel companies transition from offline to online. The organization focuses on empowering agencies and travel businesses with digital platforms that streamline operations and enhance customer experiences. By combining industry-specific tools with strategic guidance, TraviYo supports sustainable growth and improved visibility in the competitive travel market. Team members collaborate closely with travel professionals, contributing to digital innovation and the modernization of travel services.
Role Description
The Paid Media Manager is a full-time, on-site role based in Noida, responsible for planning, executing, and optimizing paid media campaigns across digital channels. This role involves developing media strategies aligned with marketing objectives, managing budgets, and monitoring performance metrics to maximize ROI. The Paid Media Manager will collaborate with marketing, content, and sales teams to ensure consistent messaging, efficient audience targeting, and timely campaign delivery. Day-to-day tasks include creating media plans, overseeing ad trafficking, analyzing campaign data, preparing performance reports, and recommending improvements to drive lead generation and brand awareness for TraviYo and its travel partners.
Qualifications
Candidates should possess skills in Media Planning and Media Strategy to design and manage effective paid media campaigns.
Candidates should possess strong Communication skills to collaborate with internal teams and external stakeholders.
Candidates should possess familiarity with New Media platforms to leverage digital channels for campaign execution and optimization.
Candidates should possess understanding of Public Relations to align paid media efforts with broader brand and reputation objectives.
Experience with digital advertising tools (e.g., Google Ads, social media ad managers) and analytics platforms is beneficial.
Demonstrated ability to analyze data, interpret insights, and adjust campaigns based on performance metrics is preferred.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is desirable.
Prior experience in paid media management within the travel or technology sector is an advantage.

Work arrangement
No