Live opening · Posted 13 hours ago
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Description supplied by the original job listing.
ABOUT WIPPI
Wippi is a screen-free AI storytelling device for children, built by GenAlpha–Kids First MediaTech Pvt. Ltd. We're on a mission to bring imaginative, tech-powered play to kids without a screen. Based in Koramangala, Bengaluru, we sell direct-to-consumer via wippi.com and through leading e-commerce marketplaces.
ABOUT THE ROLE
We're looking for a hands-on E-commerce Ads Specialist to own and grow our presence on Amazon and Flipkart. You'll be responsible for running high-performance ad campaigns, optimizing product listings, and driving measurable revenue from these marketplaces. This role sits within our marketing team and reports to the Head of Digital Marketing.
KEY RESPONSIBILITIES
Marketplace Advertising
Plan, launch, and manage Sponsored Ads campaigns on Amazon (Sponsored Products, Sponsored Brands, Sponsored Display) and Flipkart Ads (PLA, PCA, Brand Ads).
Monitor campaign performance daily like optimizing bids, budgets, keywords, and targeting to hit ACOS/ROAS targets.
Conduct keyword research, competitor ad analysis, and search-term mining to identify new opportunities.
Run A/B tests on ad creatives, copy, and targeting strategies; document learnings.
Prepare weekly and monthly performance reports with clear insights and action items.
Catalog & Listing Optimization
Create and maintain high-quality product listings -titles, bullet points, descriptions, backend search terms following each platform's SEO best practices.
Build and update A+ Content / Enhanced Brand Content on Amazon and Flipkart Product Story pages.
Coordinate with the creative team for listing images, infographics, and video content that meet marketplace guidelines.
Monitor and respond to customer reviews and Q&A sections to improve conversion rates.
Track catalog health metrics (suppressed listings, policy violations, stock sync) and resolve issues proactively.
Analytics & Reporting
Track key metrics: ACOS, ROAS, TACoS, conversion rate, click-through rate, organic rank, and session/page-view trends.
Use Amazon Brand Analytics, Flipkart Seller Hub insights, and third-party tools to surface data-driven recommendations.
Collaborate with the broader marketing team to align marketplace spend with overall monthly budgets and order targets.
WHO YOU ARE
3–4 years of hands-on experience managing ads on Amazon Seller Central and Flipkart Seller Hub.
Strong understanding of Amazon PPC mechanics (match types, negative keywords, campaign structures) and Flipkart's advertising ecosystem.
Experience with product listing optimization, A+ Content creation, and marketplace SEO.
Comfortable working with data , you can pull reports, spot trends, and turn numbers into action.
Familiarity with tools like Helium 10, Jungle Scout, SellerApp, or similar marketplace analytics platforms is a plus.
Self-starter who thrives in a fast-paced startup environment with minimal hand-holding.
NICE TO HAVE
Experience in the kids/parenting or consumer electronics category on marketplaces.
Exposure to Meesho, JioMart, or FirstCry seller platforms.
Basic understanding of marketplace compliance, brand registry, and IP protection.
WHY WIPPI?
Be part of an early-stage team building something genuinely new for kids.
High ownership and you'll directly impact revenue from Day 1.
Work closely with a passionate founding team in a fast-moving environment.
Competitive compensation and the upside of joining early.
Work arrangement
No
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