Paid Ads Specialist

Part-Time Paid Ads Specialist -
Location: Remote
Type: Part-Time
Role Overview
We're looking for a part-time Ads Specialist with a background in SaaS lead generation to own and optimize our paid social campaigns, primarily on Meta & Youtube. This is a hands-on, execution-focused role for someone who can run campaigns end to end.
Responsibilities
Plan, launch, and manage paid social campaigns across Meta Ads & Youtube, with potential expansion into other platforms.
Own the full campaign lifecycle: audience research, targeting, budget allocation, ad creative briefing, launch, monitoring, and optimization
Set up and maintain conversion tracking (Meta Pixel, Conversions API, lead form tracking, Google Ads Tracking) to ensure accurate attribution
Design and run structured A/B tests across creative, copy, audiences, and landing pages, and turn results into actionable optimizations
Map and optimize the full funnel from ad click to lead to conversion, identifying and fixing drop-off points
Monitor key metrics (CPL, CTR, CVR, ROAS) and deliver regular performance reports with clear takeaways
Collaborate with the marketing team on landing pages, lead forms to improve campaign performance
Stay current on platform changes, targeting options, and best practices in the SaaS and B2B lead gen space
Requirements
Proven experience running paid social campaigns for a SaaS or B2B company, with a focus on lead generation
Strong hands-on experience with Meta Ads Manager & Youtube Ads (campaign structure, audience building, budget/bid strategies)
Practical knowledge of conversion tracking setup, including pixel implementation and server-side tracking basics
Experience designing and interpreting A/B tests
Solid understanding of marketing funnels and how paid ads fit into the broader lead-to-customer journey
Familiarity with the trades or home services industry is a plus, but not required

Work arrangement
No