Marketing Manager

Marketing Manager – Global Marketing (AI-Driven)
Location: Bangalore, India (Preferred)
Experience: 2-4 Years
Industry: Contact Center, Customer Experience (CX), Unified Communications, Conversational AI, Enterprise Software (B2B SaaS)
About Tetherfi:
Tetherfi is a leading provider of AI enabled Contact Center, Conversational AI, Digital Engagement, and Customer Experience solutions serving enterprises across Banking, Financial Services, Healthcare, Telecom, Retail, and other industries globally. We help organizations modernize customer interactions through AI-powered communication solutions, intelligent automation, omnichannel engagement, and contact center transformation.
Role Overview:
Tetherfi is seeking an energetic and technology-savvy Marketing Manager to drive global marketing initiatives across North America, Europe, the Middle East, and Asia-Pacific. The ideal candidate should have hands-on experience in B2B technology marketing and be highly proficient in leveraging Artificial Intelligence tools to accelerate and automate marketing activities including content creation, SEO, social media marketing, website management, campaign execution, and public relations.
The role requires a blend of strategic thinking, execution excellence, creativity, and data-driven decision making to build brand awareness, generate qualified leads, and support revenue growth.
Roles and Responsibilities
Demand Generation and Digital Marketing
Develop and execute global marketing campaigns to generate enterprise leads.
Manage LinkedIn, X, YouTube, and other social media channels.
Design and execute account-based marketing (ABM) initiatives.
Create and optimize email marketing and nurture campaigns.
Monitor campaign performance and optimize ROI.
2. AI-Driven Content and Brand Marketing
Utilize AI tools for content generation, campaign creation, graphics, video creation, and marketing automation.
Create blogs, whitepapers, case studies, brochures, presentations, newsletters, and customer success stories.
Develop messaging and positioning for Contact Center, Conversational AI, Voice Bots, Agent Assist, Ambient Listening, Digital Engagement, and Customer Experience solutions.
3. SEO and Website Management
Own website content strategy and optimization.
Improve organic search rankings through SEO best practices.
Manage website updates, landing pages, and conversion optimization initiatives.
Use AI-powered SEO and analytics tools to improve website traffic and lead generation.
4. Public Relations and Analyst Relations
Coordinate PR activities, media outreach, press releases, and industry announcements.
Build relationships with industry analysts, influencers, partners, and media publications.
Support product launches and corporate communications initiatives.
5. Marketing Analytics
Track marketing KPIs including website traffic, lead generation, campaign performance, engagement metrics, and conversion rates.
Prepare monthly executive dashboards and performance reports.
Recommend improvements based on marketing insights and market trends.
Required Skills
Strong understanding of B2B technology marketing.
Experience marketing Contact Center, CX, CRM, Unified Communications, AI, SaaS, or Enterprise Software Solutions.
Hands-on expertise in SEO, SEM, social media marketing, email marketing, and website management.
Proficiency with AI-powered marketing tools such as ChatGPT, Claude, Gemini, Jasper, Canva AI, HubSpot AI, SurferSEO, SEMrush, and related platforms.
Excellent content writing and storytelling skills.
Strong analytical and data interpretation abilities.
Experience with marketing automation and CRM platforms.
Excellent communication and presentation skills.
Qualifications and Experience
Bachelor’s degree in marketing, Business, Communications, or related field.
2+ years of marketing experience in a Contact Center, Customer Experience, Enterprise Software, SaaS, AI, Telecom, or Unified Communications company.
Proven track record of managing Marketing campaigns, Events, Websites, Content for B2B Software company
Experience working with global markets, particularly North America and APAC, is highly desirable.
Success Metrics
Marketing Qualified Leads (MQLs) generated.
Website traffic growth and SEO rankings.
Social media engagement and follower growth.
Campaign conversion rates and pipeline contribution.
Brand visibility through PR and analyst coverage.
Marketing ROI and revenue impact.

Work arrangement
No