Marketing Associate

Indian Silk House Agencies is one of India’s most trusted heritage saree brands, with a legacy of elegance and craftsmanship and 70 stores across 14 states. We are committed to delivering premium products and exceptional customer experiences. We are seeking a dynamic Retail Marketing Executive to support retail marketing initiatives, drive in-store footfall, and enhance customer engagement.
About the Role:
The Retail Marketing Associate will assist in implementing offline and hyperlocal marketing strategies, executing campaigns, and supporting customer engagement programs. The role requires hands-on experience in store-level marketing, CRM management, and tools like WhatsApp Blast and Exploro, while collaborating with retail operations, merchandising, and leadership teams.
Key Responsibilities:
Assist in planning and executing offline marketing campaigns to drive retail growth
Support hyperlocal campaigns, on-ground activations, and partnership initiatives to boost in-store footfall
Manage CRM activities, including customer segmentation, targeted WhatsApp campaigns, and loyalty programs
Execute marketing initiatives using tools like Exploro for tracking and reporting
Support brand positioning, ATL/BTL campaigns, and PR activities
Collaborate with retail, sales, and merchandising teams to maintain brand consistency
Monitor campaign performance, track KPIs, and contribute to ROI analysis and optimization
Qualification & Skills:
2-5 years of experience in retail marketing required
Hands-on experience with CRM systems, WhatsApp marketing, and Exploro
Strong understanding of marketing strategies, brand promotion, and customer engagement initiatives
Excellent communication, coordination, and execution skills
Bachelor’s/Master’s degree in Marketing, Business Administration, or a related field
Why Join Us:
Be part of a heritage brand with a growing retail footprint, where your marketing initiatives directly impact brand visibility, customer engagement, and business growth.

Work arrangement
No