Influencer Marketing Executive

Job Title: Influencer Marketing Executive E-Commerce
Location: Gurgaon (Work from Office)
Experience: 1–3 Years
Employment Type: Full-time
Department: E-Commerce
About VAMA
VAMA (Virtual Astrology & Mandir App) is India’s leading faith-tech platform. We connect over 20+ lakh devotees across the globe with authentic digital spiritual services, including online pujas at 550+ temples, virtual chadhava, live astrology consultations, and original devotional content.
We are expanding our core E-Commerce Services team in Gurgaon . We are looking for an energetic, network-driven Influencer Marketing Executive to build, scale, and manage our creator ecosystem.
Role Overview
As an Influencer Marketing Executive (Services), you will drive user acquisition and service bookings for online pujas and astrology consultations through creator partnerships. You will scout, onboard, and manage relationships with creators across niches (spiritual influencers, lifestyle creators, astrologers, devotional storytellers, regional vloggers, and family influencers) to run performance-driven campaign integrations.
Key Responsibilities
Creator Discovery & Onboarding: Identify, reach out to, and negotiate with relevant digital creators across Instagram, YouTube, and regional video platforms to promote VAMA's online puja and astrology offerings.
Campaign Execution: Plan and execute influencer marketing campaigns end-to-end, including briefing creators on service nuances (Sankalp, Gotra recitation, temple-video proof delivery, astrology consultation apps).
Performance Tracking & Optimization: Monitor campaign KPIs (Cost per Acquisition/Booking, ROAS, app installs, link clicks) and optimize budgets toward top-performing creator personas.
Relationship Management: Build long-term relationships with influencer talent agencies, creator managers, and independent micro/macro creators.
Content Alignment: Work closely with the content team to ensure creator scripts and deliverables are respectful of Indian cultural and religious sentiments while maintaining high conversion hooks.
Contracting & Operations: Handle negotiations, agreement signing, deliverable tracking, invoice clearances, and payout cycles with creators.
Key Requirements & Qualifications
Experience: 1–3 years of experience in influencer marketing, agency management, or creator outreach within a D2C, app-first, or e-commerce service brand.
Network & Database: Pre-existing relationships with influencer agencies, MCNs, and creator networks across tier-1, tier-2, and tier-3 markets.
Language Proficiency: Strong fluency in Hindi and English. Fluency in regional languages (e.g., Marathi, Gujarati, Bengali, or Telugu) is a strong advantage given the audience demographic.
Analytical Skills: Basic understanding of performance metrics (CAC, ROAS, CTR, conversion rates) and influencer tracking tools.
Cultural Sensitivity: Deep respect for and awareness of Indian traditions, festivals, temple rituals, and spiritual practices to guide creators effectively.
Location: Must be willing to work full-time on-site from our Gurgaon office.
Why Join VAMA?
Be at the forefront of scaling India's fastest-growing faith-tech ecosystem.
High budget ownership with the opportunity to test micro, macro, and regional influencer campaigns at scale.
Direct impact on digital service bookings and brand awareness across pan-India markets.
Fast-paced, high-growth startup environment based out of Gurgaon.

Work arrangement
No