Social Media Marketing Specialist

Company Description ApnaVipanan helps businesses grow through comprehensive digital marketing services, including strategic branding and results-driven paid marketing campaigns. The company focuses on time-saving automation to streamline marketing operations and enhance efficiency. ApnaVipanan also leverages influencer marketing to expand brand reach and engagement. Its work centers on impactful communications that strengthen brand identity and support measurable business outcomes.
Role Description The Social Media Marketing Specialist will manage and optimize ApnaVipanan’s and clients’ social media presence across platforms, including planning, creating, and publishing engaging content. This full-time, on-site role in Agra involves developing social media calendars, monitoring performance metrics, and adjusting strategies based on analytics and campaign results. The specialist will collaborate with internal teams to align social media activities with broader digital marketing and branding goals, and respond to audience interactions to build community and brand loyalty. Daily tasks include coordinating with designers and copywriters, staying current with social media trends and platform updates, and preparing regular performance reports and recommendations.
Qualifications
Candidates should possess strong Social Media Marketing and Social Media Content Creation skills, including experience with major platforms and content formats.
Candidates should possess Digital Marketing and Marketing skills, with an understanding of campaign planning, audience targeting, and performance tracking.
Candidates should possess excellent Communication skills, both written and verbal, to engage audiences and collaborate effectively with team members and clients.
Experience with social media analytics tools, scheduling platforms, and basic design or video editing tools is beneficial.
A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
Ability to work on-site in Agra, manage multiple projects, meet deadlines, and adapt quickly to changing social media trends.

Work arrangement
No