FRANCHISE MARKETING HEAD

About Petals
Petals Enlightenment Institutes Limited operates preschool, daycare, after-school and corporate childcare centres under the Petals Preschool & Daycare brand. We are a second-generation education group with a network across Delhi, Noida and Gurgaon, now scaling our franchise footprint nationally.
About the Role
We are looking for a Head of Marketing to own franchise acquisition and corporate partnership growth across India. This is a revenue-accountable role, not a brand or communications role. Success is measured on qualified leads, cost per sign-up, and franchises signed.
You will run the full funnel from campaign strategy and media buying through to conversion and build the team that delivers it.
Key Responsibilities
Franchise Acquisition
Own the national franchise pipeline end to end: enquiry, qualification, site visit, MOU, property finalisation
Build and optimise geo-targeted campaigns across priority markets in Tier 1 and Tier 2 cities
Position the franchise opportunity credibly to investor-profile prospects, including unit economics and ROI
Performance Marketing
Plan, build and manage Google Ads campaigns hands-on; Search, Performance Max, YouTube and Display
Manage Meta campaigns across franchise, admissions and corporate objectives
Own the monthly marketing budget with accountability on cost per qualified lead and cost per sign-up
Report performance weekly against defined targets
Corporate Partnerships
Drive B2B outreach for corporate daycare and crèche tie-ups with HR and administration heads at large corporates and MNCs
Support proposal and tender responses with marketing collateral and positioning
Conversion Infrastructure
Own landing pages, lead forms, creative briefs and campaign assets
Establish CRM discipline, lead scoring and follow-up SLAs across the sales funnel
Track and improve funnel conversion at every stage
Team Leadership
Build and lead an in-house team spanning performance marketing, creative and telecalling
Manage agencies, freelancers and vendors against clear deliverables
Set monthly targets, review performance and hold the team accountable
Required Qualifications
8+ years in marketing, with a minimum of 3 years leading a team
Demonstrated track record selling high-ticket offerings with a ticket size of ₹25 lakh and above franchise, dealership, distributorship, real estate, premium automobile, or financial products
Hands-on expertise in Google Ads, with direct account ownership and campaign build experience
Working proficiency in Meta Ads Manager, Google Analytics 4 and CRM-based lead management
Proven ability to deliver against monthly lead and conversion targets
Strong written and verbal communication in English
Bachelor's degree; MBA in Marketing preferred
Preferred Qualifications
Prior experience in preschool, K-12, edtech, coaching or any franchised services brand
Experience building and managing tele-sales funnels at scale
Familiarity with franchise unit economics and ROI modelling
Willingness to travel for market visits and franchise meetings
What We Offer
Fixed salary with a performance-linked incentive tied directly to franchise sign-ups
Full ownership of the marketing function with direct access to leadership
A defined budget and the autonomy to deploy it
The opportunity to build the growth engine for a national expansion from the ground up
How to Apply
Send your CV to mohankwatra@petalsgroup.in. Include a short note covering the highest-ticket product you have sold and the results you delivered.
Petals is an equal opportunity employer. All applications are considered on merit.

Work arrangement
No