Manager Paid Media

This role is for one of our clients
Industry: Software Development
Seniority level: Mid-Senior level
Min Experience: 7+ years
Location: Remote (India)
JobType: full-time
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
We are seeking a highly analytical, strategic, and results-driven Manager – Paid Media to lead and scale paid marketing initiatives across global markets.
This role will be responsible for developing and executing full-funnel paid media strategies, optimizing marketing investments, and driving measurable business growth. The ideal candidate will have strong expertise in performance marketing, attribution, audience strategy, experimentation, and media measurement.
You will work closely with cross-functional teams across Marketing, Data, Engineering, Product, Finance, and Legal to ensure paid media investments contribute effectively to growth, customer acquisition, retention, and profitability.
Requirements
Key Responsibilities
Paid Media Strategy & Budget Management
Lead paid media strategy and budget allocation across products, geographies, languages, audiences, and marketing channels
Optimize investments based on key business metrics, including ROI, CAC, ROAS, LTV, and CPI
Develop scalable full-funnel media strategies covering acquisition, consideration, conversion, remarketing, and retention
Identify opportunities to improve media efficiency and maximize customer lifetime value
Campaign Strategy & Execution
Own end-to-end campaign strategy, execution, optimization, and performance across multiple paid media platforms
Manage campaigns across channels such as:
Google Ads
Google Search
Performance Max
DV360
Meta Ads
Universal App Campaigns
Apple Search Ads
TikTok Ads and other relevant platforms
Oversee campaign setup, targeting, bidding strategies, budget management, creative testing, and ongoing optimization
Develop structured experimentation programs to continuously improve campaign performance
Audience & Full-Funnel Strategy
Develop audience strategies across the entire marketing funnel
Build segmentation, targeting, remarketing, and lookalike audience strategies
Improve reach efficiency, conversion rates, and customer acquisition performance
Partner with Product and Data teams to identify high-value customer segments and growth opportunities
Measurement, Attribution & Analytics
Define and improve the paid media measurement framework
Work closely with Data and Engineering teams to strengthen attribution infrastructure and reporting
Lead initiatives involving:
Attribution Modeling
Incrementality Testing
Marketing Mix Modeling (MMM)
A/B Testing
Full-Funnel Measurement
Ensure marketing investment decisions are supported by reliable data and causal evidence
Analyze campaign and channel performance and translate insights into actionable recommendations
Testing & Optimization
Design and execute structured A/B tests across:
Ad creatives
Messaging
Landing pages
Audience segments
Bidding strategies
Campaign structures
Evaluate results and scale successful experiments
Continuously identify opportunities to improve conversion, efficiency, and profitability
Evaluate emerging advertising formats, automation capabilities, and AI-powered campaign solutions
Agency, Platform & Vendor Management
Manage relationships with media agencies, advertising platforms, and external vendors
Lead agency selection, onboarding, performance management, negotiations, and renewals
Establish clear performance expectations and accountability frameworks
Build strong relationships with strategic platform partners
Affiliate Marketing
Build and manage a scalable affiliate marketing program
Develop commission structures and incentive models that drive incremental revenue and customer acquisition
Monitor affiliate performance and optimize partnerships for profitability and sustainable growth
Team Leadership
Build, develop, and mentor a high-performing paid media team
Set clear goals, KPIs, and performance expectations
Improve processes, workflows, and ways of working
Foster a culture of experimentation, accountability, continuous learning, and data-driven decision-making
Manage and support remote team members across different locations
Reporting & Stakeholder Management
Deliver regular performance reporting to leadership and key stakeholders
Track and communicate key metrics, including:
CAC
ROAS
LTV
CPI
Conversion Rates
Revenue
Marketing ROI
Present investment plans, campaign performance, insights, and recommendations in structured formats
Influence cross-functional stakeholders and align paid media initiatives with broader business objectives
Cross-Functional Collaboration
Partner closely with Marketing, Data, Engineering, Product, Finance, and Legal teams
Align paid media investments with company growth and profitability objectives
Share customer and market insights to support product, marketing, and business strategy
Ensure campaigns and measurement practices comply with relevant legal and privacy requirements
Required Qualifications
7–12 years of experience in Paid Media, Performance Marketing, Growth Marketing, or related fields
Strong experience developing and executing full-funnel marketing campaigns
Proven experience managing large-scale, multi-channel paid media campaigns
Experience developing and executing global media strategies across multiple markets
Strong analytical and data-driven decision-making skills
Hands-on expertise in:
Attribution Modeling
Incrementality Testing
Marketing Mix Modeling
Media Measurement
Full-Funnel Performance Metrics
Experience working with cross-functional teams and influencing stakeholders without direct authority
Strong negotiation and vendor management skills
Experience managing remote teams
Experience selecting and managing external media agencies
Technical & Platform Expertise
Hands-on experience with relevant marketing and analytics platforms, including:
Google Ads
Meta Ads Manager
DV360
GA4
TikTok Ads Manager
Looker or other reporting and BI platforms
Preferred Qualifications
Experience with Affiliate Marketing and partnership-based acquisition channels
Background in DTC or B2C businesses
Experience working with subscription-based business models
Experience managing global or international media agencies
Familiarity with AI-powered advertising tools and campaign automation
Experience using AI and modern productivity tools to improve marketing workflows
Key Skills & Competencies
Paid Media Strategy
Performance Marketing
Growth Marketing
Google Ads
Paid Social Media
Attribution Modeling
Marketing Mix Modeling
Incrementality Testing
Budget Management
Campaign Optimization
Audience Segmentation
A/B Testing
Affiliate Marketing
Data Analysis
Team Leadership
Stakeholder Management
Must-Have Skills
Google Ads
Attribution Modeling
Paid Social Media Advertising
Good-to-Have Skills
Marketing Mix Modeling
Incrementality Testing
Affiliate Marketing
DV360
GA4
Meta Ads
DTC / B2C Marketing
Subscription Business Models

Work arrangement
No